Saturday, 24 September 2011

**NEW EVENT POST** Musicalize: Female Takeover, 3rd October, XOYO

They're back to do it again folx! These guys get bigger and better with every single show. Check the website for past reviews (including one from Yours Truly)...Stay Tuned for Competition news on how you can win tickets to one of the best nights in London.


Following the successes of their previous live music nights, Double M Entertainment are all set to bring their brand of live music event ‘Musicalize’ back to the capital city on Monday 3rd October 2011 but this time with a little twist. With the official title of the event being Musicalize: Female Takeover, the direction for this live event is clear: each performance on the night will be from a female artist.

So what is Musicalize? Simply put, it is “A night of amazing live music performed by some of the finest unsigned artists in the UK as well as breakthrough artists who are establishing themselves as credible artists in the industry.”

As the name of the event suggests, Musicalize is the perfect opportunity to not only listen to live music but also to socialize and network with a diverse crowd made up of fellow live music lovers and music industry professionals including A&R’s, producers, record label representatives and professional radio DJ’s. Media representation is also a strong feature on the night with professional media broadcasters filming as well as reporters, journalists and well respected Internet music bloggers all on the guest list. As well as this usual music loving crowd this event will also

At previous events held so far, attendees have been treated to an array of musical talent from artists covering all genres including headline performances from the Grime MC Ghetts and RnB sensation Bluey Robinson, as well as artists such as female quartet Vida (managed by Oritse Williams from JLS), Kal Lavelle (currently supporting Ed Sheeran on his Summer Tour), Essex born Leeds based singer Hannah Trigwell (since awarded the St Helier Online Best Unsigned International Act award), Bianca Monet (managed by 1 Xtra DJ Ace) and many others.

To be held at live music hotspot XOYO in Shoreditch, London, the line up for this next event promises to be just as spectacular. Hosted by Claira Hermet (GrimeDaily and Channel 4), attendees will be treated to performances from some of the UK’s top female artists. In keeping with other Musicalize events there will be music from all genres. Attendees can expect to see performances from highly rated and 1Xtra managed Grime MC Lioness who will perform tracks from her new E.P. Roarness, as well as A.L. Bennett (who has featured with a string of top artists on her collaborations EP called ‘Who’s That Girl’). Also performing on the night will be newly formed girl group Beauty Skool Dropouts (aka B.S.D.) whose members include actress and dancer Sacha Chang (Streetdance 3D and Anuvahood). Other performers include: Kyra, Kirsti Robinson, Lily McKenzie, Molly Smitten-Downes and Rebecca Storm.

Headline sponsor for the event is new to the market drinks company, Aspire ( Following the launch of their product, which is already being stocked in high end stores such as Selfridges, Holland & Barrett and Waitrose, the company have been keen to align themselves with events that match their current target audience.

PR & Marketing Manager for Aspire Drinks, Laura Wilkes comments regarding the sponsorship: “The twist to this Musicalize event suits the Aspire brand perfectly due to its focus on the female domain and we are excited to be the headline sponsor. Aspire encourages people to lead a healthy and active lifestyle whilst facilitating the confidence to look and feel great and the event will be a fantastic opportunity to promote our brand values whilst working alongside companies such as UK Models who are also sponsoring the event.”

Based on the success of previous Double M Entertainment events and the above line up it is safe to say that the next Musicalize will be another big hit.

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Notes to Editors
For interview opportunities or for further information please contact:

Ben Anderson | PR & Marketing Manager | Double M Entertainment  | 07787 411 345 | Twitter: @DoubleM_Ent / @Ben_D_A

Sophie Horne | Events Manager | Double M Entertainment

For reviews, photos and videos from previous events please visit:
For guestlist, email names to