Wednesday, 3 July 2013

#UPCOMINGEVENTS: FRESH LACES POP-UP AT HARVEY NICHOLS, 20 JULY



What: Fresh Laces pop-up 
When: Saturday 20 July 
Where: Harvey Nichols Knightsbridge 

Step to it as Harvey Nichols exclusively hosts a Fresh Laces pop-up; the sneaker heads heaven. 

Converting the menswear department into an underground market, Harvey Nichols and Fresh Laces bring together secret sneaker sellers, to offer customers the chance to snap up a pair of limited edition kicks, customise their favourite pair and marvel at Michael Jordan’s Air Jordan X1’s the pair he wore in the animated movie Space Jam.

Nathan Massiah, Fresh Laces Founder
The one day event, held on Saturday 20 July, will run from 1pm-8pm, with a press and VIP preview held at 11am – 12pm, in the menswear department at Harvey Nichols Knightsbridge. Specialist sellers include: ‘I Want Your Sole’, a collection of mini sneakers keychains and iPhone cases, ‘Custom Eyes’ pairing your Snap Back to your sneakers, ‘Save Our Soles’ the restoration man and of course Fresh Laces, offering hats, T-shirts and jewellery. Sneaker Sellers for both men and women include, ‘Dimension Sport’ and ‘Mr Sneaker’ amongst others. 


FOR FURTHER INFORMATION ON THE FRESH LACES POP-UP PLEASE CONTACT:

Holly Whitman 020 7201 8404 

About Fresh Laces 

The brainchild behind Fresh Laces is Nathan Massiah who has been a huge sneaker collector since the late 90s. His passion for trainers and love for hip-hop culture was sparked during a family vacation to New York in 1994 where he acquired his first pair of Nike Air Hurarche’s. Today Massiah own’s over 100 pairs of exclusive trainers and has become known for his unique street style and keen eye for emerging trends. Fresh Laces has been a dream of Massiah’s for many years the idea is to create a sneaker and lifestyle exhibition that would incorporate sneaker re-sellers, street wear clothing brands, art, photography and hip-hop culture incorporated within a unique pop-up exhibition. 

For further information please contact Nathan Massiah at Fresh Laces  
Tel: +44(0)7597 411 063 Website

About Harvey Nichols 

Harvey Nichols was founded in 1831 as the first fashion lifestyle boutique. Today it represents the ultimate fashion experience, renowned both in the UK and internationally for its edited selection of brands across fashion, beauty, fragrance, lifestyle and food. 

Harvey Nichols currently has stores in London, Leeds, Birmingham, Edinburgh, Manchester and Bristol in the UK, Dublin in the Republic of Ireland and internationally Riyadh, Hong Kong, Dubai, Turkey and Kuwait. The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district.  

In addition to its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, CafĂ©, Wine Shop and Foodmarket which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores. 

Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful OXO TOWER Restaurant, Bar and Brasserie, with spectacular views of the River Thames. A further restaurant, Prism Brasserie, opened in the financial district of the City of London in 1999. 

November 2012 saw the opening of Beauty Bazaar, Harvey Nichols, a globally innovative concept that provides the ultimate luxury beauty experience and the UK's first, one-stop beauty destination. Utilising 22,000 square feet of retail space, the store extends across three floors in the heart of Liverpool's fashion hub - Liverpool ONE. 

In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost seven years remained as a listed company.  February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong based retail magnate, Dr. Dickson Poon whose retail businesses extend to North America, Europe, Japan, China and South-East Asia. 

Further information on Harvey Nichols can be found on the website.

And if none of that convinces you this is going to be a brilliant event, there's always my review of last month's Fresh Laces Sneaker and Lifestyle Fair at Dray Walk Gallery to jog your memory...

ES ;)