HYPER JAPAN 2013
Friday 26 – Sunday 28 July 2013
Earls Court Two, London
HYPER JAPAN the UK’s biggest celebration of Japanese culture, cuisine and cool is back for another year, transforming the venue of Earls Court Two into a bustling hub of excitement where diverse exhibitors, workshops, performers and fans come together to bring traditional and contemporary Japan to the heart of London.
A dynamic blend of traditional and modern Japanese culture, HYPER JAPAN offers something for everyone, whether you want to discover the hot new J-Pop sensation, play dress up with the latest kawaii fashions in the Tokyo Style Transformation Area, hear from Geishas about their secretive world, judge the very best sushi chefs in the UK, or sample the delicious sake on offer – HYPER JAPAN is a truly unique event that offers something for both the dedicated Japanophile, and those not so familiar with Japanese culture.
First held in 2010, HYPER JAPAN has shown huge growth over two
years, quickly establishing itself as a must-visit destination in the events calendar.
Visit HYPER JAPAN:
Food & Drink - The Eat-Japan section of the show is a must visit for any foodie. Playing host to the Eat-Japan Sushi Awards, and the much-anticipated Sake Experience you’ll be invited to taste and learn more about these delicious and quintessentially Japanese delicacies. Alongside Eat-Japan shows enticing Japanese street food stalls give you the option to sample authentic tastes. Whether you want to indulge your sweet tooth with quirky confectionery or have a penchant for Japanese curry, the options are endless.
In the TASTE JAPAN area seminars, demonstrations and tastings run alongside each other to expand your knowledge of the country's gastronomic offerings.
Japanese Culture – For three days only a selection of diverse artisans and practitioners will be descending on HYPER JAPAN to give visitors a glimpse of long-established traditions kept alive in modern Japan. Ranging from traditional Geisha culture, to current pop trends, this bustling area aims to entertain and immerse you in Japanese heritage. Be sure to visit the tatami booth for a unique insight into the daily life of a geisha, from their training to the art of getting ready, talks and demonstrations guide you on this secretive culture. Special guests include Sayuki – the first western Geisha.
Fashion – From classic kimono, to current kawaii trends, the exhibitors in the fashion zone are a must-visit for those with a passion for Japanese style. Watch dedicated street fashion followers take to the catwalk as part of the Tokyo Fashion Story, or try out a new look of your own in the Tokyo Style Transformation Area.
Entertainment – Big gaming brands, anime, manga and cosplay come together to provide an entertaining experience you’ll never forget. Special guests include futuristic technodelic performance troupe Siro-A.
J-music – Whether you’re a traditionalist or a J-Pop fan, come and check out some of the hottest artists from Japan who will be taking to the stage throughout the event. Special guests include J-Pop sensation Yun*chi.
Technology – Japanese technology is synonymous with innovation and quality and the robotics from ITK on display won’t disappoint even the most discerning technophile.
Stage shows run throughout the day, with exciting performances from the aforementioned futuristic technodelic performance troupe Siro-A and J-Pop mega star Yun*chi
Whether you’re a fashion fanatic always looking for the latest trends, a foodie looking to sample the very best in Japanese cuisine, or simply a gaming and tech enthusiast, HYPER JAPAN really does have something for everyone.
Tickets cost £12 in advance (£15 on the door)
Children under 10 go free
HYPER JAPAN 2013
Date: 26th-28th July 2013
Address: Earls Court Two, Earls Court, Lillie Road, London, SW5 9TA
Nearest Tube: West Brompton or Earl’s Court
Opening Hours:
· Friday 26th July – 14:00-20:00
· Saturday 27th July – 09:30-20:00
· Sunday 28th July – 09:30 –18:00
HYPER JAPAN is organised by: Cross Media Ltd
HYPER JAPAN’s sponsors include: British Airways, DAISUKI.net, InsideJapan Tours, JEM Group, JP-BOOKS, Lycamobile, Namco Bandai Games, NHK WORLD, Nintendo, Onitsuka tiger, SIRO-A.
Eat-Japan Sushi Awards sponsors include: Kikkoman, S&B, Yutaka.
HYPER JAPAN’s partners include: Japanese Auto Extravaganza, Japan Publications Trading Co. Ltd, Kyodo Public Relations Co. Ltd.
HYPER JAPAN’s supporters include: Embassy of Japan in the UK, Japan External Trade Organization (JETRO), Japan Foundation, Japan Local Government Centre (CLAIR, London), Japan National Tourism Organization (JNTO), The Association of Japanese Animations, The Foundation for Promotion of Music Industry and Culture, Tokyo Metropolitan Government, Visual Industry Promotion Organization, Digital Content Association of Japan.
HYPER JAPAN c/o Cross Media Ltd.
Address: Unit 13, Europa Studios, Victoria Road, London, NW106ND
E-mail: press@hyperjapan.co.uk
URL: www.hyperjapan.co.uk
© 2013 Cross Media Ltd., All rights reserved.
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