Showing posts with label Eat Japan. Show all posts
Showing posts with label Eat Japan. Show all posts

Monday, 26 August 2013

#ESPspotlight REVIEW: HYPER JAPAN 2013 - DAY THREE (SUNDAY)


The third and final day of London's biggest J-Culture expo began with the Cosparade on the mainstage for Yours Truly

Not content with the UK heats of the European Cosplay Gathering, and the World Cosplay Summit on 'Super Saturday'; I set up camp and prepared to extend my education into the world of authentic costume-wear. Minus any of the previous day's additional excitement, the only repeats were contestants with too much talent and moxy for just one competition entry.

Lesson complete, it was time to take in the stands across the various zones, and learn more about the many different aspects that make the oriental culture so compelling. With no tutor to talk me through the gaming malarkey this time around; I looked over the basics which seemed to entrance so many, before training my focus on a subject I'm far more qualified to comment on. Determined to thoroughly examine the Eat Japan section on this visit; I stopped by the Sake Experience competition, and even watched (sampled) a quick cocktail making class - a speciality I appreciate highly, no matter the global point of origin.

Figurines from Totally Nippom
Souvenirs - in both edible and replica form, were also in high demand. Brands like Sushi Noms, Tofu Cute and Cyber Candy offered pricey munchies to nibble on, whilst the likes of Something Kawaii, The Sword Stall, and Totally Nippon, provided the connoisseurs with collectibles.

Regular visitors were familiar with the repeat activities like Anime Art classes, tourism information services, and additional stages with separate programmes on offer. Unfortunately, the complete omission of schedules for the smaller second, and martial arts stages in the event information provided, meant that many visitors - including myself - missed almost all there was to see, without physically visiting them first, then locating the programmes tacked up by the side. I overheard more than one visitor comment that they assumed the additional stages were not included this time around - purely because there was no printed information provided.

New additions to this year's activities included a complete Tokyo-style makeover, with hair and makeup by the ladies of Glam Xpress, and kimonos courtesy of HJ veterans, Kimono de go. A new homeware section proved popular; whilst the queue for the karaoke game did not lessen at any point I noticed throughout the event's duration. In fact, it seemed to be one of the long weekend's biggest hits! Games extended beyond the electronic form however; with trading cards and other multi-player activity areas heavily populated. Daisuki.net were an interesting find.

'ESP' - Japanese Style...
A free online site for streaming manga and anime, it came as no surprise that their stand also benefitted from some heavy foot traffic. The Japanese Art Gallery was also a welcome newcomer, with some beautiful works on display. The educational focus was stronger than ever, with exhibitors from language schools teaching basic lettering. I even snagged my very own ESP fan, with the literal transcription written by my own fair hand...

With the exception of the prominently placed AOI Clothing corner, the rest of the fashion and accessory exhibitors seemed to get the raw end of the deal, when it came to location. Their siberia-like placement in comparison to the rest of the zones, only served to reiterate my initial thoughts on Day One - that the layout of the exhibition space was not arranged to get the best use out of any part of the venue. The wasted time spent traversing the unnecessary open expanse, provided more than ample opportunity to fall out of the reverie, remind you that you were in a hall, rented for the occasion (and up your 10k daily step tally); a stark contrast to the 'lost in another world / something new and delightful, everywhere you turned' feel that I'd become so used to on previous visits. In fact, by the time I'd reached the far isle...*ahem* side, I was far too distracted by my distance from the exit (and the question of how long the journey back to civilisation would take), to properly take in this year's new brands, or their displays.

Ok, so I MAY have exaggerated on the distance just a LITTLE but, the gaps between stands were way too large...
Deciding I'd better make my way back while it was still daylight, I returned to the mainstage long enough to watch Eat Tokyo Group Head Chef, Yoshiro Motohashi, crowned the 2013 Sushi Awards winner. Since closing time was nigh, and I had to pass them anyway (honestly)...it seemed thoroughly rude of me not to stop by the beautiful showpieces on display from JAE - the Japanese Auto Extravaganza - just one last time. Sales Director John Fuggles took pity upon my poor (dribbling) soul, enabling my Fast and Furious highlight of the weekend, by volunteering his camera trigger finger while I spent my final, precious moments inside my orange love. Complete with "Vroom, Vroom" noises and pretend racing - all I really had left to say, was Vin Diesel eat your heart out...

Just call me Mrs (Paul) Walker...

Though missing lots of that November 2012 magic; I still wouldn't miss the next one for the world. So until the doors open on 25 July 2014 - Farewell Hyper Japan!

ES ;)

Catch the final day in pictures on the ESP Facebook Page. If you were in attendance, be sure to go ahead and tag yourself and your friends! If you missed coverage of Days One (Friday) and / or Two (Saturday) then you've no excuse not to catch up!

Don't forget, your mainstage for assessing the day, the event as a whole, and my take on it is right underneath this post - the Comment Box is all YOURS...

Tuesday, 12 March 2013

#UPCOMINGEVENT: HYPER JAPAN 2013, 26-28 JULY 2013




Press Release for Immediate Distribution

HYPER JAPAN 2013
Friday 26 – Sunday 28 July 2013
Earls Court Two, Earls Court, London
www.hyperjapan.co.uk


HYPER JAPAN, the UK’s biggest celebration of Japanese culture, cuisine and cool, is back for 2013. Diverse exhibitors, stores, performers and fans will once again come together to bring the very best of contemporary and traditional Japan to the heart of London. Since the first HYPER JAPAN in 2010, there have three subsequent events, each one more popular than the last, and HYPER JAPAN has become a widely anticipated fixture for many fans of Japanese culture. It’s fun, colourful, diverse, and a great way to discover new and interesting trends in fashion, food and much more.

The latest event, HYPER JAPAN 2012 Christmas, held in November 2012, was the largest to date, attracting 46,000 visitors. Now, HYPER JAPAN returns from the 26-28 July 2013, this time moving to the larger venue of Earls Court Two.  With this huge new location, HYPER JAPAN 2013 is set to be the biggest and best yet, with more of the same popular traditional and modern Japanese culture and cuisine, as well as plenty of exciting surprises. As ever, HYPER JAPAN’s organizers have a wide range of fascinating guests, and fun, innovative ideas up their sleeves, which will ensure HYPER JAPAN 2013 is the must attend event of the summer.

HYPER JAPAN allows visitors to experience varied elements of Japan’s culture in a single venue: modern and street culture, cosplay (dressing up as characters from anime and manga), games, J-pop, J-music, technology, fashion, and much more. More information can be found here. HYPER JAPAN will also include Eat-Japan 2013. This dedicated food and drink area will feature everything from street food to gourmet offerings, and will allow visitors to try, taste and discover all the flavours, textures and sheer variety of Japanese cuisine.

Highlights for HYPER JAPAN 2013 include:
  • Technology and Modern Culture Gadgets, Robots, Gadgets, Cinema, Art, Theatre
  • Stage Shows Live music, Fashion shows, Performances, Talk shows, Demos, Lectures, Previews
  • Japanese Cuisine Sushi, Noodles, Okonomiyaki, Japanese candy, Sweet snacks, Japanese sake, Beer, Health drinks
  • Fashion & Beauty Kimono, Cosmetics/ Beauty, Cute fashion, Accessories
  • Entertainment Video games, Anime, Manga, J-pop, Toys, Cosplay
  • Traditional Culture Handicrafts, Martial arts,  Flower arranging, Tea ceremony
  • Travel & Community Travel, Regional promotion, Japanese language, Schools

Tickets for HYPER JAPAN 2013 are available now. Advance adult tickets are priced at £12, and £15 on the door. Free entry for children under 10.
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Wondering what it's all about or just need a refresher? Throw back to my 3-part event review, just for the nostalgia of the moment!


Don't know about you, but I can't wait! See you there...
ES ;)