Friday, 6 September 2013

#ESPspotlight on: Ada Zanditon - LFW SS14 DESIGNER SHOWROOMS: ESTETHICA WEST WING


BIOGRAPHY

Ada Zanditon, born and based in London, is a first class graduate of the London College of Fashion. Zanditon made her London Fashion Week catwalk debut in September 2009 (Vauxhall Fashion Scout, Ones to Watch) and presented her Spring Summer 12 collection Poseisus on the London Fashion Week Digital Schedule at Somerset House.

The vision of the brand is to create elegant, sculptural womenswear embellished with Zanditon's original illustrations. The silhouettes are strong, confident and geometrically cut, featuring origami inspired engineered details.

Each season this is combined with a unique conceptual narrative that explores and evolves Zanditon's signature. The narratives of Zanditon's work come from a scientific perspective on the environment, modern architectural forms and a blending of historical journeys with future fantasy. Zanditon is particularly inspired by the process of evolution and the concept of biomimicry, creating innovation through mimicking a process that has evolved in nature.

Ada Zanditon is passionate about the subjects which inspire her. Each collection aims to bring awareness to the source of its inspiration and support charities who work in conservation. She has worked with various charities including The Bat Conservation Trust & The Seahorse Trust.

Core to the brand philosophy is a sustainable business practise which Zanditon is constantly refining and seeking to improve. A wide range of sustainable textiles are sourced. This is part of her design philosophy, a belief in the strength of diverse systems. All the product is currently manufactured in London.




In 2009 Zanditon received the Masters of Linen – Creativity award in Paris enabling her to produce her first ready to wear collection, following this Zanditon was selected for the British Fashion Council's eco-fashion mentoring programme – working with mentor Bev Malik (Browns, Harvey Nichols).

In September 2010, her SS11 collection was featured in the first LFW on schedule sustainable catwalk show, part of an event organised by Prince Charles and Anna Wintour at Clarence House. At Somerset House Zanditon won the EFF & Fairtrade Foundation's, Innovation award which lead to some exciting Fairtrade collaborations.

In 2011 Zanditon was one of fifteen high profile designers to be part of the Fairtrade Collective, designing a scarf in Fairtrade Cotton that is being retailed on Asos.com. In February 2011 fine jewellers Ingle and Rhode asked Zanditon to design the first ever Fairtrade Fairmined Gold Necklace which was featured in a competition on Vogue.com.

Zanditon was one of five internationally successful designers chosen to be part of the first Stylesight Young Designer's Council. This has given the brand access to Stylesight's global visionary reports and trend forecasts.

Zanditon's collections have been showcased on the catwalk internationally in several cities including Shanghai, Zagreb and Kiev. Ada Zanditon's customers are diverse and unique yet all share a passion for her confident elegant pieces that allow the wearer to express their beauty, intelligence and individuality. This is reflected by the celebrities who have chosen to wear her designs, amongst them, Lily Cole, Katie Melua, Leah Weller & Jameela Jamil.

Zanditon has been featured in a wide range of press globally including Grazia, Vogue, The Observer magazine, Elle & Elle Collections, Marie Claire, Schon, Vision, Vogue Russia, Italian Vogue, The Word, Sunday Times Style, Stella, Glamour, Sublime, Times Luxx, Metro, Dazed Digital, Style Bubble and many more.

Zanditon is currently stocked in high end boutiques, in the UK, Europe, America and Asia. For a full list of boutiques and websites please see the Stockists page.

Ada Zanditon Lookbook SS14 
Interact with Ada: