Wednesday, 8 May 2013


Windows of the Jewellery World 

Launching: The High Street Gems Competition, to find the best-dressed jewellery shop window, democratising the UK jewellery industry!

It's that time of year again, when London and the UK glitters for a week in June, for the annual Jewel-a-thon. To celebrate the sparkling success story of Jewellery Week which is now in its fifth year, High Street Gems is launching; the nationwide competition to find the best-dressed jewellery shop window.

"This is a tremendous opportunity for jewellery retailers to inject some real pizzazz into their High Street and raise the profile of British jewellery. But it is not just retailers who can get involved, we very much hope the wealth of talented jewellery designers and manufacturers in the UK will also play a part, working closely with the retailers they supply. This event offers our whole industry a tremendous vehicle for local and indeed national publicity - something not to be missed."
Lindsey Straughton, PR & Marketing Manager for the British Jewellers' Association 

High Street Gems is inviting anyone and everyone in the British jewellery business to take part, who has a retail presence and create a shop-window display with Great British Design as the theme.

Inviting: designers with bricks and mortar stockists, independent boutiques, department stores and multiple retailers; an inspirational concept to get the industry unite. 

Indeed, it is in response to the Queen of Retail herself - Mary Portas - and her timely call to arms, to 'help bring back the bustle' to our town centres. The objective of this competition is to put jewellery retailers back on the map and support the campaign. 

"Our jewellery retailers are a true litmus test of the health of our high street and Jewellery Week aims to celebrate the great and the good."
Della Tinsley, Jewellery Week 

"The Shop Window competition is a fantastic initiative for jewellery retailers and really couldn't come at a better time, not only for the industry, but in terms of the retail scene in general as it ties into a renewed interest in bringing business back to Britain's high streets and encouraging consumers to head into shops rather than just sitting at their computers. The five categories cover the variety of retail options in the industry, which means that anyone can take part, whether they are a small boutique shop or a large department store."
Laura McCreddie, Editor, Retail Jeweller 

(Voting closes June 24, 2013) 

National UK Jeweller Award 
Presentation of Award at the UK Jewellery Awards at the National History Museum on July 4, 2013 
Holts Jewellery Academy retail training programme for the winner of each category, tailored to each category, each worth £1800rrp 
Press Coverage in national press and trade titles 
BJA Retailer membership

Entering the High Street Gems Competition 

How it works:
Design a shop window - this can either champion the jewellery designers you stock or champion 'great British design' such as the red telephone kiosk, the Underground Map, the Catseye, the World Wide Web, the mini skirt, the The Beatles' album cover Sgt Pepper's Lonely Hearts Club Band and the E-Type Jaguar. 
The display has to be up for the duration of Jewellery Week, 7-16 June 2013. If you want to have it longer it's up to you (it can only increase your votes). 
Photograph your window display and send it to us, to be uploaded onto our website and Facebook page ready for the public vote. 
Jewellery Week will supply you with 'High Street Gems' UK Shop Window Competition window decals, so that the public know you are a participant and where to vote. 
Who can enter:
Open to all jewellery retailers across the UK, under the following five categories: 
Multiples 5 and under 
Multiples 10 and under 
High street chains 
Department stores 
What to do:
Register your interest and become a Jewellery Week Member (£200 +vat)* 
Design and create a window display 
All window entries to be registered in by Thursday 30th May 2013 
Send in 2 images of your shop window entry by June 7th 2013 ready for voting 
(1 close up / 1 shop window with shop) 
Supply up to 250 words describing your concept 
The window display must stay up until 16th June 2013 (voting closes Monday 24th June 2013
* Participation in The Jewellery Show London, Treasure and Jewel East includes Jewellery Week membership. See Jewellery Week membership document for a list of full membership benefits and information about promoting your jewellery business during Jewellery Week. 7-16 June.
Voting for the competition closes on Monday 24th June 2013
For each category the votes will be tallied and the most votes for any one window display will be the overall winner.
Public voting for the competition will take place on the Jewellery Week website and on the 'High Street Gems' Facebook page (once live) from 1-23 June 2013
There will be a prize draw for incentive prizes for votes cast.
Remember you can promote and rally your customers, designers and social media followers to vote for your window. 
What you win:
Winners to be announced on Thursday 27th June 2013. 
UK Jewellery Award - awards to be given at the UK Jewellery Awards at The Natural History Museum on the 5 July 2013. 
Editorial in National Paper 
Editorial in Retail Jeweller 
Mary Portas Consultation 
BJA retailer membership 
Holts Academy retail training programme worth £1800 tailored to each of the categories 

For further information about the 'High Street Gems' UK Shop Window Competition, please contact: Juliet Rowe - / Tel: 07956 658 352.