'The ES in the P' Blog is 2 Today - What a CRAZY Ride!

The second birthday of this here 'lil domain' in the grand blogosphere of things, snuck up on me good and proper. I realised the milestone in conversation at the first birthday party for jewellery boutique +JeDeCo OXO last night - a lovely affair, full of friendly, welcoming designers that I was glad to meet, after reviewing most of their collections during Jewellery Week this past Summer.

It's been a bumpy, addictively interesting ride; the ESP blog has not only created connections, avenues and opportunities that would otherwise, never have presented themselves, and today is no exception!

My very first London Fashion Week in February gave me the chance to interview a childhood icon of mine. Caryn Franklin MBE was gracious enough to give me some 1-2-1 advice on how to approach my first outing, guidance which I have carried over into many other instances since then...

The incomparable Caryn Franklin MBE

As the first day of my second foray begins, I'm also extremely honoured to add the advice of another longtime idol that I met at the start of this month. The wonderful Hilary Alexander was kind enough to advise me on how to get the most out of a catwalk show during a reception I attended at International Jewellery London:

"Don't try to watch the shoes, clothes and bags at the same time - they're all flashing by; I think when you're at a fashion show, it's good to focus on one thing. Decide and say 'Right, I'm going to focus on...the shoes'. 

I think you need to look at colour, shape, inspiration...You just have to watch, write down what you see; is it red? Are more people using green? Is it more gold, or more silver? What do the inspirations look like? Are they 1920s? 1930s? Do they look Victorian? And over time, as you go around the stands, you'll notice that you're writing the same keywords over and again.

Use your eyes, and memory, and notes...and don't rely on a mobile phone!  A pen and a piece of paper...is going to be more valuable to you in the long run, when you want to actually examine what you've seen."

Yours Truly with the GREAT Hilary Alexander, Fashion Forecaster, Trendsetter, ICON!

Well now, if that wasn't an inspirational moment to start off the next season, and the next year with, then I don't know what is!

I just want to say a MASSIVE THANK YOU to everyone who has ever read, or contributed their time to this humble space of mine over the last two years - like stitching to a hemline, it would not be what it is, without you!

I'm off to my first show of the SS14 season now - Fashion Scout's 'Ones To Watch' at Freemasons Hall, notepad and pen at the ready...

Have a great day all - and stay with me for another 365, you ain't seen nothin yet!

Much Love,

ES ;)

#ESPspotlight on: phannatiq, LFW SS14 DESIGNER SHOWROOMS, ESTETHICA WEST WING

urban  | london | attire

.....london inspired ethically produced attire for those  who don’t do shiny

autumn/winter 2013-14

refraction

photo:  stephen berkely-white | hair & make-up: arletta kremer |
models: abitha  pallett, sebastian barz

phannatiq are delighted to announce the launch of their aw13-14 collection, refraction; a characteristically savvy offering in exquisite cross town style

further drawing on their love affair with the vistas of london’s urban decay, refraction takes inspiration from the hi-vis, low profile people who hold our cities together

growing from their signature, androgyny infused womenswear, phannatiq are thrilled to introduce menswear to the collection for aw13-14 as well as jewellery by Nancy Mc for phannatiq

across the collections, phannatiq’s urban disruption patterns; collaged using images  of london and screen printed on hand dyed fabrics, adorn many facings, while also providing unexpected reverse, and trim detailing

phannatiq’s new direction for cross-genre attire continues with classic cuts, bold shapes and sassy anti-fit, and is agrown-up yet playful sartorial segue for the world’s pavement population

organic, unbleached bamboo, silk and cotton and harris tweed form the basis of the collection  with the elegant addition of panels  and trims using fig tree bark, recycled leather and locally felted cotswold wool

phannatiq’s materials are typically well credentialed; in line with phannatiq’s quality and sustainability standards, but for aw13-14, phannatiq are proud to announce their textiles are produced using only nat- ural plant dyes, and that they have eliminated the majority of chemical waste from the textile manufacturing process

currently in its fifth season and proud to be born, designed and manufactured in london, phannatiq is the brainchild of designer Anna Skodbo

a passionate fan and observer of style and self expression, and having been brought up within sustainable living communities, it is with uncontrived conviction that she implements traditional methods with no compromise on modernity, and presents refraction, an ethically conceived and produced collection for aw13-14

phannatiq are also pleased to be presenting their short film, exclusion, in the canon  cinema at somerset house, partnering with really creative media, and showcasing the talents of freerunner Mitch Lee this season, phannatiq is excited to be partnering with firefly tonics, who will be providing refreshment in the form of their new PET range; a delicious take on natural refreshment in a new bottle for grabbing on the go

sales contact / press contact
twitter / website

#ESPspotlight on: RE PRESENT SWEDISH FASHION COLLECTIVE, LFW SS14, 15-17 SEPTEMBER

Business Sweden and The Embassy of Sweden have partnered up with Make Lemonade agency and Varg PR to initiate a new project for London Fashion Week, showcasing a collective of Swedish fashion designers. The project, named Re present Swedish Fashion collective & Showroom, will launch during London Fashion Week in September.

The three day exhibition and showroom showcasing each designer’s SS14 collections in central London, will be open for sales and press appointments during the 15th-17th September. There will also be an opportunity for members of the general public to visit the showroom, more details to be revealed closer to the launch date.

The aim with the initiative is to raise brand awareness for each member of the collective internationally and within the UK, as well as enable each designer to independently establish new connections and a network that will help build long term relationships with buyers relevant to their brand.

The showroom will be situated in the beautiful Institute of Contemporary Arts, London, well known for its forefront of cultural experimentation since its formation in 1946 and presentation of important debut solo shows by artists including Damien Hirst, Juergen Teller and Hannah Sawtell.

Participating brands include: 

ALTEWAISAOME is combining the minimalistic traditional Scandiavian design with the detailed craftsmanship from other parts of Europe. With founders Natalia Altewai and Randa Saome having studied and worked in Italy, they have succeeded in combining the best of both worlds and have already received several prestigious awards since their launch in 2009.

BACK by Ann-Sofie Back is the diffusion line to the high end collection Ann-Sofie Back Atelje, aimed at intelligent, style conscious women. Ann-Sofie Back is one of Sweden’s original bad-boys when it comes to breaking the conventions of fashion. In 2009, she moved back to Stockholm after 12 years in London and combines the work on her two lines with her role as Creative Director at the Cheap Monday denim label.

CARIN WESTER was created in 2003 and quickly became noticed by high  profiled stores because of its androgynous shapes and urban, playful expressions. Today, the collection defends the philosophy of a modern elegance to dress women with sharpness and attitude.

CORNELIA WEBB explores the landscape of our bodies with a Scandinavian sense of aesthetic. Since launching in 2005, the jewellery brand has established itself on the international luxury market creating seductive garments and accessories celebrating the organic elements and the human physique. Cornelia Webb’s on-going enviro-conscious concepts embrace repurposed metals and unique findings from the seaside.

DAGMAR was launched by three sisters in 2005 and its unconventional and sophisticated style has been widely recognized by the  fashion industry throughout Europe, United States and Asia. The brand has received several awards and secured prestigious retailers such as Net-a-porter and Harrods.

Beyonce in DAGMAR AW13 (Photo courtesy of @representshowroom)

MARIA NILSDOTTER graduated from Central Saints Martins in 2007, and  creates wearable art with a playful touch. Her jewellery is characterized by symbolic figures, unexpected twists and thought provoking contrasts.

MASKA is a knitwear label focusing on precious, soft and lustrous materials, dedicated to creating timeless knitwear where yarn and design come together in perfect harmony.

MINIMARKET will be showing RTW as well as their successful shoe range, both available at stockists worldwide – including Europe, US and Asia.

PALMGRENS is a heritage brand founded in 1896. Originally a saddler, the brand has during the years developed into a timeless and most high quality leather brand in Sweden. Collaborations include partnerships with other Re present participants Dagmar and Maria Nilsdotter.

RODEBJER is a progressive international fashion brand offering effortless elegance for all occasions. Creative director Carin Rodebjer, now living in NY, founded the brand in 1999, with a passion for distinct silhouettes and  the  feel, weight and drape of the  fabric.

STYLEIN launched 2001 in New York, while founder Elin Nyström was studying at F.I.T. The brand finds inspiration in the energies of life, and combines femininity and contemporary edge, which gives  the collections a unique and  simplistic expression.

Address: 

The Institution  of Contemporary Arts

The Nash and  Brandon Rooms, 12 Carlton  House  Terrace, SW1Y 5AH
Dates: 15-17th September 2013

Opening hours: 10am  – 8pm

Twitter #representLFW / Instagram  

For further information:

PRESS

Tove Westling  - 0207 323 2115

SALES

Emete Yarici - 07525194129

SPONSORS / FURTHER INFORMATION

Sara Karte - Business  Sweden – 020 7616 4070

BUSINESS SWEDEN

Business Sweden is a merger between the Swedish Trade Council and Invest Sweden, which strengthen and promote Sweden as an attractive, innovative and competitive business partner. With around 500 employees in 57 countries and in every region in Sweden, Business Sweden facilitate for Swedish companies to grow internationally and for foreign companies to invest in Sweden. Business Sweden is owned by the Swedish government and the industry. The shared ownership provides access to contacts and networks at all levels.

EMBASSY OF SWEDEN

The Embassy of Sweden in London represents Sweden, the Swedish government and promotes Swedish interests in the UK.

MAKE LEMONADE

Make Lemonade Agency was founded in August 2012, with the desire to redefine the usual constraints and traditions of the fashion industry. MLA builds long lasting relationships between its brands and retailers as well as working with each of their designers to tailor a bespoke strategy and approach to the UK market. The agency currently represents ALTEWAISAOME, Carin Wester and Maska Knitwear.

VARG PR

Identifying a gap in the market for successful representation of Scandinavian labels, Varg has  focused on growing the best brands out  of Sweden and  Denmark since 2008. Varg PR offers a mix of traditional PR with bespoke brand building solutions for fashion and lifestyle brands, working closely with their clients to build and expand their presence and visibility through a personal and straightforward approach. Varg represents brands such as BACK by Ann-Sofie Back, Dagmar, DAY Birger et Mikkelsen, Filippa K and Swedish Hasbeens.

#ESPspotlight on: Natasha Zinko - FASHION SCOUT OFF-SCHEDULE CATWALK, LFW SS14

Although better known for her jewellery designs, I have been in LOVE with Natasha Zinko, since I saw models Rozi and Monica just be Art in her clothing on the Jewellery Show London catwalk in June.

Rozi

Monica

When I learned she would be showing her latest collection on the Fashion Scout stage during LFW SS14, there was simply no way I couldn't include her in this month's #ESPspotlight series, introducing some of the designers that you will be seeing on the catwalks over the next few weeks!

Before we get to the fashion though - Meet the Designer...

_____________________________________________

BIOGRAPHY

Natasha Zinko is a London-based Russian designer that graduated with a BA Honours recognition for Jewellery Design at Central St Martins. Natasha’s foray into jewellery design stemmed from her attention to detail. She has a passion for smaller and finer objects and her talent flourishes in hand-made pieces.

NATASHA believes that jewellery is personal and therefore creates one-of-a-kind designs. Each piece is carefully researched and several models are made in a private studio before achieving the final outcome. Natasha uses the finest stones and materials that she sources from trade fairs such as Basel, and from her many trips around the world

Her jewellery is a play on symbols, familiar or proverbial, but given a new translation. Such recognisable icons like skulls and skeletons, crosses, angel wings, cobwebs, hearts, and the evil eye; to name a few; are reworked on gold and precious stones. The result is a sense of irony and a personal meaning for the wearer.

NATASHA ZINKO is synonymous with unique handcrafted jewellery that aspires to make a statement.  

Natasha’s jewellery is entirely hand-made in her workshop in London. She draws inspiration from the buzz and every-changing London landscape. She resides in west London and her boutique in Mayfair’s Maddox street is testament to her commitment to this city.

Natasha Zinko AW13 Lookbook

Publish at Calameo or read more publications.

Interact with Natasha:

Website / Facebook / Instagram

ES ;)

#ESPspotlight on: Ada Zanditon - LFW SS14 DESIGNER SHOWROOMS: ESTETHICA WEST WING

BIOGRAPHY

Ada Zanditon, born and based in London, is a first class graduate of the London College of Fashion. Zanditon made her London Fashion Week catwalk debut in September 2009 (Vauxhall Fashion Scout, Ones to Watch) and presented her Spring Summer 12 collection Poseisus on the London Fashion Week Digital Schedule at Somerset House.

The vision of the brand is to create elegant, sculptural womenswear embellished with Zanditon's original illustrations. The silhouettes are strong, confident and geometrically cut, featuring origami inspired engineered details.

Each season this is combined with a unique conceptual narrative that explores and evolves Zanditon's signature. The narratives of Zanditon's work come from a scientific perspective on the environment, modern architectural forms and a blending of historical journeys with future fantasy. Zanditon is particularly inspired by the process of evolution and the concept of biomimicry, creating innovation through mimicking a process that has evolved in nature.

Ada Zanditon is passionate about the subjects which inspire her. Each collection aims to bring awareness to the source of its inspiration and support charities who work in conservation. She has worked with various charities including The Bat Conservation Trust & The Seahorse Trust.

Core to the brand philosophy is a sustainable business practise which Zanditon is constantly refining and seeking to improve. A wide range of sustainable textiles are sourced. This is part of her design philosophy, a belief in the strength of diverse systems. All the product is currently manufactured in London.

In 2009 Zanditon received the Masters of Linen – Creativity award in Paris enabling her to produce her first ready to wear collection, following this Zanditon was selected for the British Fashion Council's eco-fashion mentoring programme – working with mentor Bev Malik (Browns, Harvey Nichols).

In September 2010, her SS11 collection was featured in the first LFW on schedule sustainable catwalk show, part of an event organised by Prince Charles and Anna Wintour at Clarence House. At Somerset House Zanditon won the EFF & Fairtrade Foundation's, Innovation award which lead to some exciting Fairtrade collaborations.

In 2011 Zanditon was one of fifteen high profile designers to be part of the Fairtrade Collective, designing a scarf in Fairtrade Cotton that is being retailed on Asos.com. In February 2011 fine jewellers Ingle and Rhode asked Zanditon to design the first ever Fairtrade Fairmined Gold Necklace which was featured in a competition on Vogue.com.

Zanditon was one of five internationally successful designers chosen to be part of the first Stylesight Young Designer's Council. This has given the brand access to Stylesight's global visionary reports and trend forecasts.

Zanditon's collections have been showcased on the catwalk internationally in several cities including Shanghai, Zagreb and Kiev. Ada Zanditon's customers are diverse and unique yet all share a passion for her confident elegant pieces that allow the wearer to express their beauty, intelligence and individuality. This is reflected by the celebrities who have chosen to wear her designs, amongst them, Lily Cole, Katie Melua, Leah Weller & Jameela Jamil.

Zanditon has been featured in a wide range of press globally including Grazia, Vogue, The Observer magazine, Elle & Elle Collections, Marie Claire, Schon, Vision, Vogue Russia, Italian Vogue, The Word, Sunday Times Style, Stella, Glamour, Sublime, Times Luxx, Metro, Dazed Digital, Style Bubble and many more.

Zanditon is currently stocked in high end boutiques, in the UK, Europe, America and Asia. For a full list of boutiques and websites please see the Stockists page.

Ada Zanditon Lookbook SS14 

Interact with Ada:

Website / Facebook / Instagram / Twitter

#ESPNEWS: BRITISH FASHION COUNCIL LAUNCHES BLOGGER STRATEGY - #FBloggers Are YOU Ready To Wear This?

05 September 2013

PRESS RELEASE

The British Fashion Council launches Blogger Strategy

Photo courtesy of londonfashionweek.com

Fashion blogging both in the UK and internationally has exploded; last season alone over 2 000 bloggers registered to attend London Fashion Week. With an average rise in applications of 25% season on season since launching blogger registration in February 2011, projected registration for September 2014 would exceed 3,000 applications.

To be able to manage the increased interest and provide the best experience for bloggers who receive accreditation, the British Fashion Council is developing a strategy that it hopes to implement over the next year.

Although in its early stages, the British Fashion Council has initiated an open channel of communication with a working party of bloggers who represent a cross section of some of the UK’s most successful fashion blogs. By uniting a broad range of bloggers to act as advisors on wide ranging issues, including increased blogger registration, vetting, best practise for bloggers and on-site facilities at LFW, the BFC has identified a list of action points to be implemented this season.

WE ARE SELECTING THE BLOGGERS THAT ADD VALUE TO LONDON FASHION WEEK

London Fashion Week is a trade event. To be accredited, bloggers must have a wide reach, influence, engagement and evidence that they support the work of British designers. The application and vetting process for bloggers requires time and consideration so we will no longer be accrediting bloggers on-site during the event.

WE ARE INCREASING THE VALUE OF ACCREDITATION FOR BLOGGERS AT LONDON FASHION WEEK

With enough time before the shows begin, the BFC will be able compile and distribute the final list of accredited bloggers for London Fashion Week to PRs ahead of the event. Accreditation will be awarded on a seasonal basis

EVERY BLOGGER WHO REGISTERS THEIR INTEREST IN LONDON FASHION WEEK WILL RECEIVE A BRIEFING PACK

The briefing pack for accredited bloggers will detail what accreditation offers, provide information about on-site facilities and events, and will outline a code of conduct. Non-accredited bloggers will receive a synopsis of ways to get involved, including access to media packs and an online blogger hub, within which daily highlight videos, imagery and information on related events will be available. The briefing pack will also include information about relevant events throughout the year, emphasising a 365 day approach to bloggers generating content.

THE BRITISH FASHION COUNCIL’S BLOG PORTAL WILL BE REFOCUSED

The blog portal will represent our accredited bloggers for London Fashion Week and will be updated season on season to reflect this dynamic list. This will provide a useful year-round resource for the wider industry.

ONSITE FACILITIES AT LONDON FASHION WEEK

Samsung are providing a space for bloggers with lockers and charging stations on the first floor of Somerset House. This is in addition to The Samsung Press and Buyers Study, where 10 laptops will be available for use by accredited bloggers.

Sasha Wilkins, Liberty London Girl, commented: 

"As both journalist and blogger it's been an extraordinary experience to watch the exponential growth of blogging from both sides since I started blogging in 2006. With that growth has come many unforeseen logistical challenges for the entire industry at London Fashion Week, and I'm very pleased to be working with the British Fashion Council as they start to implement a continuing programme of measures to help bloggers and editors alike navigate London Fashion Week in the digital age." 

_____________________________________________

"Fashion blogging has changed the media landscape dramatically in the last few years and so it is great that the British Fashion Council recognises those changes. London Fashion Week features many young designers that really benefit from having their work showcased by a variety of media platforms, and that includes blogging and having social media presence. As a blogger, it's great to be working with the British Fashion Council on facilitating changes that will aid the blogging community to better create content about London Fashion Week and to establish blogging as a legitimate media channel at fashion week."

- Susie Lau, Founder of Style Bubble

_____________________________________________

For press enquiries regarding the British Fashion Council please contact:

Will Rowley 

+44 (0) 20 7759 1968

will.rowley@britishfashioncouncil.com 

For more information on London Fashion Week please visit:

www.londonfashionweek.com 

Photograph by: Nicholas Kay

Left to Right: Krista Madden, beautyandthedirt.com & Handpicked Media, Simon Glazin, The Very Simon G, Joao Paulo Nunes, The Style Examiner; Emily Johnston, Fashion Foie Gras; Karen Hendry, Katie Chutzpah; Ella Gregory, Coco's Tea Party; Susanna Lau, Style Bubble; Danielle Wightman-Stone, Fashionista Barbie; Navaz Batliwalla, Disney Roller Girl; Steve Salter, Style Salvage

Not Pictured: Abisola Omole, Abi Marvel; Ella Catliff, La Petite Anglaise; Laetitia Wajnapel, Mademoiselle Robot; Reena Rai, Fashion Daydreams

_____________________________________________

SO many things are wrong with this, it's hard to know where to begin!

Overall, as a publication directly affected by this, I have to say that I still don't think it fairly represents smaller names. These initiatives seem to be singling out a list of 'It' Blogs, whilst dismissing the rest as persona non grata. As I have been saying for some time now, what the BFC NEED to be doing, is creating 'New' and 'Rising Star' opportunities, akin to the platforms they provide for new designers. Bloggers are a conduit and resource that no marketer worth their salt can afford to do without. Up and comers don't wait to be told what to like, enthusiasts like myself go out and find our content, and build our following organically. Celebrating those who already have a wide reach does nothing but create a dominant elite, the likes of which does absolutely nada to nurture new talent!

By definition (of opinion), this very blog that you are reading (and thus engaging with), does not 'add value' to London Fashion Week, because it does not meet one of the criterion listed above. By not fully meeting all of the required points, I would not achieve accreditation and as a result, London Fashion Week would by definition, be of 'No Value' to me, as a non-accredited blogger. So what's the solution?

Well were it not for a contact list that I have worked very hard to cultivate, I would not have gotten my feet wet at February's AW13 unveiling, nor would I be attending any of the SS14 shows (more about that to come over the next week); because my experience with the BFC to date has not been a positive, nor supportive one. So whilst I would always recommend trying the front door in the first instance, my advice to those wishing to progress, comes in the form of some simple food for thought, for you to do with, what you will:

When organisations like the British Fashion Council shut the front door, always remember that there are plenty of windows and back doors that are WIDE open, and welcoming of some fresh air...

Until the next, dear readers!

ES ;)

#ESPspotlight on: LFW SS14 DESIGNER SHOWROOMS: BFC ROCK VAULT - Imogen Belfield

Imogen Belfield AW12 ‘The Gladiator Collection’

Imogen Belfield is widely considered to be one of the top, up and coming jewellery talents that London has seen in recent years. Imogen Belfield’s hand crafted work represents many hours of careful thought and inspiration.

The AW12 ‘Gladiator’ collection is inspired by the Ancient Greek and Roman idea of the Olympics and Champions, with each piece in the collection named after Greek mythological characters from the Odyssey and Iliad.

Pieces include a dramatic ‘Aphrodite’ neckpiece; a ‘Zeus’ nugget charm necklace; ‘Odysseus and ‘Achilles’ bangles; and ‘Paris’ and ‘Iris’ earrings. Each piece can be made in Sterling silver, 22ct yellow gold, rose gold and silver plated bronze.

The pieces are created to look like medals, using a Helix style repetition of form. This repetition connects with the core inspiration of Imogen’s collections which is rooted in minerals and natural stones taking the concept of natural minerals into a scientific form.

As a jewellery graduate from the Sir John Cass School of Art, Media & Design at The London Metropolitan University, Imogen’s work has won awards from the British Jewellery Association, The Worshipful Company of Goldsmiths and South Square Trust alike, exhibiting at the Islington Design Centre, the Structure and Function Gallery in Soho, Coutts London Jewellery week and London Fashion Week amongst others.

ESPspotlight on Designer Showrooms: BFC Rock Vault - Imogen Belfield

Publish at Calameo or read more publications.

For further press information, images and interviews or to view the collection please contact:-

Felicities PR, Alison Lowe Tel:- 0207 377 6030 E-mail

Interact with Imogen:

Website / Facebook / Instagram / Twitter

#ESPNews: FASHION EAST AT LONDON FASHION WEEK SS14

Fashion East announces designer line-up for Spring/Summer 2014!

Pioneering support scheme Fashion East returns to London Fashion Week for its 27th consecutive catwalk show. Following Autumn/Winter 2013’s stellar line up of Ashley Williams, Claire Barrow and Ryan Lo, Lulu Kennedy MBE and Fashion East’s panel of industry experts have invited the trio to return to show their Spring/Summer 2014 collections. Sponsored by the brilliant Topshop for the past ten years, the Fashion East show will again take place at the Topshop venue in September.

Panel member and Vogue UK’s Fashion Editor, Francesca Burns says of the line-up:

"I am very happy to see Ashley Williams, Claire Barrow and Ryan Lo return to Fashion East this season. Each designer has so much to offer and it is very exciting to watch them develop season by season under the Fashion East umbrella. This is such an important part of London Fashion Week with an incredible legacy and I can't wait to see what's next for these guys!"

Ashley Williams  

Ashley Williams AW13

Fresh out of her BA, riding the wave of her knockout graduate show, Ashley joined Fashion East for AW13. Her LFW debut paid homage to the teen adulation of pop pinups. Set to a soundtrack of 60’s sweetheart tracks, Ashley’s girl stormed the catwalk in eyepopping Elvis prints on effortlessly cool shift dresses, capri pants and flirty mohair two-pieces. A family of adorable teddy and bunny clutches completed the collection.

Sassy, pop prints like the ‘HAPPY ASHLEY’ and ‘CELEBRATE’ motifs encapsulate the light-hearted, tongue-in-cheek vibe of Ashley’s eponymous label, worn by everyone from Rihanna to BFF/Funky Offish ambassador Pixie Geldof.

'SUBSCRIBE' insists one print - and the industry is already hooked! Next big thing Ashley featured on The Times Power List 2013 and AW13 will be stocked by Colette, Joyce and WildStyle LA, among other stores.

 Claire Barrow

Claire Barrow AW13

Renowned for her covetable hand-painted leather jackets and intricate illustrations, Claire’s pieces are as romantic as they are subversive. Underlined by a punk spirit, her garments are worn by musicians from Peace to Primal Scream and Rihanna.

Following SS13’s presentation and a smash hit leather jacket capsule with Joseph, Claire’s debut catwalk show bordered on the Dada-ist. Everyday objects were made-over, appearing as embroideries and scrawled doodles on signature leather and, new for AW13, lush devoré velvet, corduroy and wool. Liberated from the living room, a lampshade made a witty headpiece.

Cultivating her handwriting, Claire introduced ultrafeminine shapes: veiled biker bridal gowns, fullskirted chiffon skirts and shrugged on, oversized knit dresses in burgundy and slate. Returning for her third outing with Fashion East, her SS14 offering is hotly anticipated.

Ryan LO 

Ryan LO AW13

Self-taught knit whizz, Ryan returns to Fashion East for a third season of unabashed girliness. The Hong Kong native specialises in pink frocks to party in and texture to the max! 

Ryan’s concise edit of saccharine disco dresses for SS13 captured imaginations with their effervescent combo of tinsel, tulle and marabou. AW13’s wardrobe was more all-day, all-night: twinkly knits, glitter pussy bow blouses, she-means-business skirt suits and robe coats, not forgetting his signature fluff and glitz in blush, bubblegum and baby blue.

With fans such as Susie Bubble and Opening Ceremony, who stocked a capsule of Ryan Lo tees with refreshing kiwi and iridescent placement appliqués, SS14 is sure to be another irresistible (sugar) hit.

Press Enquiries:

Natasha Booth 

+44 (0)20 7770 6151

LFW Ticket Requests 

Fashion East Website 

Twitter / Instagram / Vimeo