Showing posts with label #LFW. Show all posts
Showing posts with label #LFW. Show all posts

Tuesday, 16 September 2014

Vintage Vogue: #ESPspotlight REVIEW: LONDON FASHION WEEK SS14, PART THREE: Just Call Me A 'Mirage'...


London Fashion Week SS15 is almost over but for Yours Truly, the catwalk withdrawal has barely begun to set in. Still under the throes of a chronic illness, I am too unwell to attend this year; but I thought what better way to counteract the withdrawal, than by telling you exactly what I was up to, during SS14?


Now if you were on the London roads on the Sunday afternoon that was the third rainy day of the SS14 season, and you saw a blur whizz by, then it's highly likely that you encountered Yours TrulyMy own personal Krypton Factor (80s to early 90s UK babies will know to what I refer); the ESP calendar included stops at Felicities Press & PR Day, their subsequent #Me@MELondon designer exhibition, Vita Gottlieb's 'Sendu Bala' presentation, and the RE:PRESENT Showroom Launch Party

Aware of the 'cleverly' planned transport closures and detours during one of London's biggest weeks of the year (good one Boris), my Sunday service route had been pre-planned to a T - or so I thought. Ongoing works at London Victoria (set to end in 2016, would you believe) - one of our capital's biggest travel hubs, meant that not only was the majority of the station closed, but staff had absolutely no idea where certain bus route starting points had been moved to - mine in particular. Sent to 4 different parts of a station far too massive for this much ridiculousness, I finally found the stop (the I was originally sent to), on a one way street. Still smiling inwardly, certain that here was where my woes would end, I boarded what would be considered a time machine, long before I disembarked. You see I was advised by my driver that it would be a 20-minute journey to the luxurious Waldorf Hilton Hotel - give or take some minutes, due to the extremely heavy traffic in Central London that afternoon. When almost an hour had passed, and I caught sight of a sign informing me that I was now entering World's End - no, that is not a funny euphemism, such a place does, in fact exist, in West London - I realised that detour signs or not, I was most definitely not going in the right direction...Querying my current predicament with the driver did one of us some good - it reminded him to change the destination sign on the front of the bus (when asked why he did not inform me that I was on the wrong bus when I spoke with him at the start, he simply replied that he thought I was "just asking"...). One good turn spurred another however, and the kind, but misguided man pointed me in the direction for where I needed to go...


Almost two hours later, dripping like the drowned rat I was, having travelled in worsening rain showers for over three and a half hours in total; I entered the swanky hotel, praying to the Big Man atop those hallowed stairs, that security wouldn't refuse me entry in my current water-logged state. Thankfully, I caught sight of a big, bright welcoming smile, and squelched over toward the Felicities welcome wagon, on-hand to direct guests to their suite for the day. The one thing that I can promise about Felicities staff, above all other PR firms that I have written for - is that they are always the friendliest, most welcoming bunch. From emails to events, you always feel as though you are running into old friends - whether you've met some of the staff before or not.

Gin cocktails courtesy of Ish Gin, and Felicities PR
On entering, my soaking coat and brolly were immediately swapped for a cold cocktail, courtesy of Ish gin, and the liquid sponsor's bartender for the day. Once I was mostly dried out, I made my rounds, taking in the displays for the reason that we were all there - to get an up close and personal look at sample works from the agency's client list, whilst we recharged, physically, and electronically, and even use the PCs provided to upload work directly.

A huge fan of the jewellery works by Imogen Belfield, Gia Beloni and Milena Kovanovic; the relaxed environment gave me ample opportunity to examine their works up close. One of the names that I was most anxious to see throughout the entire LFW period - Ms. Belfield most certainly did not disappoint. There is a rawness to her designs that are at once striking, because they shy so far away from the 'sweet and pretty' perceptions of women's jewellery. Her mainly gold pieces are hard, rugged, and immediately warn you, that the wearer is no wallflower. Their beauty is in standing firmly opposed to subtlety and softness, demanding confidence and tough attitude from the wearer at the same time; and therein lies the main appeal. Her placement next to the soft, regal romanticism of Julia Burness' pieces which, although similar in size, managed to stand strong as the antithesis of Belfield's modern armour - only served to accentuate the power on both sides of the coin. The draw of Beloni and Kovanovic's creations however, was the same. Both carried notions of ancient times, though from entirely different periods. Whilst the former had you thinking of Maid Marian, knights, roundtables and medieval ages; the latter instantly made you want to don hoop skirts, white wigs, add a beauty spot, and offer a lot of hungry folk some cake. In French. With a fan.
Beautiful Rings courtesy of Milena Kovanovic
It took quite some will power to tear myself away, and give the dresses by Shanti Sundays and BasharatyanV, and headwear by Little Shilpa the attention they rightly deserved. The airy playfulness of Sundays' sundress made you forget the early Winter, and daydream of strawberries at Spring picnics in the nearest park; that is, until you caught sight of the now blustery rain showers through the window. Leave it to the avant-garde headpieces by Little Shilpa then, to wrench you right back out of that horrible little thing called reality. Colourful, confusing, and instantly appealing; the unusualness of each concept earned a spot on the list of 'One to Explore', long before I was through taking in the artful display. Paola Balzano's beautiful satin dresses with bold oriental patterns and eye-catching uses of ruching and drapery brought me full circle, at which point I graciously thanked my kind host, and dashed across the road to take in the #ME@MELondon exhibition.

Entering the 5* luxury hotel was nothing like any of the other establishments I've visited of the same rank. The juxtaposition of light versus dark in the hushed foyer that resembled something out of the space ages, only stayed my attention momentarily, until I caught sight of the breathtaking works of the Felicities roster lining the wall, and displayed on mannequins opposite. Based on their SS14 collections, these literal works of art had been turned into graphic prints, and exaggerated display pieces for this unique exhibition. Just when you thought you had the premise pegged as repeated colourful sketches from BasharatyanV, David Longshaw and more; extremely cool dress displays like the whirl of colour from Ada Zanditon and lighting tricks from phannatiqBeautiful Soul changed the scope by bringing a real-life garden scene to the party, complete with adorable bird tree! But that was not where it all ended...



Guided to a private lift manned by a friendly doorman, the barriers opened to objet d'art suspended from nothing, as he escorted me to the entryway of what appeared to be another space in time...
Felicities Presents...#ME@ME London (First Floor)


A hostess appeared from behind a bar that had been obscured from view by the outer alcove, and offered me a well-needed glass of champers which, although messing with my tightly timed plansgave me an opportunity to take in my surroundings in awesome detail. Exaggerated versions of the artwork stood lifelike against the walls, and found prominence atop staged plateaus. Striking backdrops in all four corners - not to mention the open pyramid of a ceiling, it was impossible not to get caught up in the opulent moment each piece of art contributed to...


Glass torso adornment - Designer unknown
Rings by Cardinal of London
Ring by Linnie McLarty
The alarm button on my phone dragged my attention back from the place I had hoped that time forgot (despite having pressed the snooze button five times, so that I could take in more of the beauty that surrounded me). With a forlorn sigh, I marched my feet in the direction of my belongings, internally miserable, until I remembered where I was headed next...to hopefully make the last half-hour of the presentation by a talent who had left an almost disciple-like impression on me during the AW13 season - Miss Vita Gottlieb. As I broke (personal) speed records to get from the Strand in Central London to the outskirts of my old hometown - Hackney, in East, the now monsoon showers made me wish I'd chosen a pale makeup palette, instead of the clownesque display that I was surely now sporting. I left it to the last bus to shape into something inline with the edge of a bravely experimental fashion maven. My clothes on the other hand, I could do nothing about. Sometimes dishevelled is as dishevelled does; and you can either cower in shame, or strut in shameless full knowledge. I chose the latter...until the building receptionist's arched eyebrow made me cringe all over again.

The stunning SS14 works of Vita Gottlieb

With only eight minutes to spare by the time I arrived at Netil House, I found the presentation had actually concluded and packed up; but the very lovely, and cool Vita (whom I would displace my current best friend to make room for, she's that cool), allowed me five of those final minutes to photograph some key pieces from her fully packed racks - just for your viewing pleasure...

A vast departure from her AW13 production, 'Sendu Bala' allowed for a freeness with the green palette that she worked to perfection. The drama was all in the detail; from the texture, to the seductive eyecatchers, whether they be ruffles, zips, pattern or layering. I especially love how she takes all of the above, and still manages to fit them into sexy, attractive clothing that hearkens back to times past, whether it be centuries or modern, decisive eras (think Coco and Jackie). My saddest moment of the day was leaving that collection behind, but I'm sorely looking forward to AW15 chappies...



Back on the street less than five minutes later, I was headed to my final stop of the day, the Swedish conglomerate Re:Present's launch party at the Institute of Contemporary Arts. Nine designers opened the Western European showcase, with six household and personal care sponsors. One of my favourite discoveries of the night, the PeoplePeople transparent speakers are just what a girl like me needs for her music-loving endeavours, doncha know. Cool, clear, and crisp sound, with a bass capacity so atrocious, it's insulting...




Moving into the first of two rooms, I began taking in the sights, and Rodebjer's design house was up first. Not quite sure to begin with, it took a minute to find my inner fan, and fall in like with the softhomey, cornflower blue. Overall, the loose-fitting, drapery and layering felt aimed at a target market I have yet to grow into. Barring one fairly interesting pair of shoes that I couldn't quite make up my mind on, I felt confident in understanding what Ms Rodebjer's clothing was trying to say, and the realisation that I was not who she was trying to say it to...



Dagmar were next, and I breathed a sigh of relief at the translation I understood, word for word. A mature kind of sexy, this label's pieces used mesh, elastane and cotton as the backdrop for designs geared to demand your attention. Even their maxi dresses suggested the sensual silhouettes of their wearers. Altewaisaome continued in the relay where Dagmar left off. Proving sophistication can still be sexy; the design duo of Natalia Altewai, and Randa Saome found fascinating uses for leather, satin and wool, that made you glad to be a lady. Not to be misled by the name, minimarket was most definitely a cut above your average market stall. Bright colours, modern materials, and figure-hugging cuts made their designated area a heavy traffic stop. They had many points of interest, but their two-tone blue, latex-like minidress was a firm favourite with me...


Urban, super-stylish minimarket SS14
Grabbing refreshment from one of the many bowls of sweets provided - which I assumed was a Swedish thing, since none of the packets were in English - I made my way to the second room, where the DJ was doing a darn good job inspiring the party atmosphere that the other, quieter, talking space was missing. Now almost empty, I found myself in the vicinity of where the real refreshments once were, judging by the near empty platters. They just so happened to be surrounded by the infinitely more appealing handbags from Palmgrens next collection

Of the leather and wicker persuasion, the tote bags and wallets came in the select options of dusky pink, beige, brown and black. Equally select in it's colour palette, though for very different reasons, neighbours Ma Ska offered an unexciting collection that wouldn't be out of place on a home shopping channel - 'Ma' really was the word where, if prefaced by 'Grand' wouldn't have been out of place...



Who better to bring youth back than jewellery designer Cornelia Webb then, with her collection that began with beauty, and ended in kink. Her neighbour reminded me of the early days of Moschino, where the brand were so desperate for you not to forget their name, that they tackily emblazoned it across their clothing, masquerading as a print. Thankfully, the clothing by BACK was interesting enough to overcome this flaw, and be graded on its own merit. Almost attempting to reinvent the way that we physically dress, there were a selection of pieces that made you think differently about the construction of clothes, and therein lay their angle. Yes, they had muted sexy and comfortable clothing in leathers, cottons and strange, reflective materials, as well as statement pieces in organza; but it was the ones that took on the normal, acceptable process of dressing that stopped you in your tracks. Think trousers with no waistline, held up by high, elastane strips. Jumpers that change shape, dependent upon a sticky strip, and you'll get what I mean!

Cornelia Webb supplies the means for you to 'get your naughty on'
...whilst BACK reinvent how we dress.
Slightly more grown up and less attention seeking; Carin Wester's designs were attractive, feminine, and sweetly understated. Achieved through cotton, linen, faux suede, and more, Wester really hit the mark on the contemporary market for a classier young lady. Her ringed dresses were definitely a winner with me! The last port on the call, Stylein were more grandiose than all the labels before it, purely for the range in the attire available. From casual wool jumpers to the most exquisite sheer, hand-beaded evening gowns I think I have ever seen, I was glad to have closed the exhibition with such a big finish!

Business complete, I celebrated with a mingle or two with some fashion faces on 'the circuit' for a few moments, before recognising that it was officially way past my bedtime, and so I bid all my goodbyes, so that I could go home and faceplant, getting my rest for my first show of Day Four, now a matter of hours away...


Proof I made it through the day, with a fellow blogger in the same predicament!

Never fear the occasional quiet, my voice will never be far from here - Until the next...
ES ;)

As always, there is a cracking great photo album of the day, shot entirely by Yours Truly. capturing all of the above and more, in the usual place - the ESP Facebook Page, where I would appreciate your nice, constructive comments, likes and shares!  

Friday, 13 September 2013

'The ES in the P' Blog is 2 Today - What a CRAZY Ride!


The second birthday of this here 'lil domain' in the grand blogosphere of things, snuck up on me good and proper. I realised the milestone in conversation at the first birthday party for jewellery boutique +JeDeCo OXO last night - a lovely affair, full of friendly, welcoming designers that I was glad to meet, after reviewing most of their collections during Jewellery Week this past Summer.

It's been a bumpy, addictively interesting ride; the ESP blog has not only created connections, avenues and opportunities that would otherwise, never have presented themselves, and today is no exception!

My very first London Fashion Week in February gave me the chance to interview a childhood icon of mine. Caryn Franklin MBE was gracious enough to give me some 1-2-1 advice on how to approach my first outing, guidance which I have carried over into many other instances since then...

The incomparable Caryn Franklin MBE
As the first day of my second foray begins, I'm also extremely honoured to add the advice of another longtime idol that I met at the start of this month. The wonderful Hilary Alexander was kind enough to advise me on how to get the most out of a catwalk show during a reception I attended at International Jewellery London:

"Don't try to watch the shoes, clothes and bags at the same time - they're all flashing by; I think when you're at a fashion show, it's good to focus on one thing. Decide and say 'Right, I'm going to focus on...the shoes'. 

I think you need to look at colour, shape, inspiration...You just have to watch, write down what you see; is it red? Are more people using green? Is it more gold, or more silver? What do the inspirations look like? Are they 1920s? 1930s? Do they look Victorian? And over time, as you go around the stands, you'll notice that you're writing the same keywords over and again.

Use your eyes, and memory, and notes...and don't rely on a mobile phone!  A pen and a piece of paper...is going to be more valuable to you in the long run, when you want to actually examine what you've seen."

Yours Truly with the GREAT Hilary Alexander, Fashion Forecaster, Trendsetter, ICON!
Well now, if that wasn't an inspirational moment to start off the next season, and the next year with, then I don't know what is!

I just want to say a MASSIVE THANK YOU to everyone who has ever read, or contributed their time to this humble space of mine over the last two years - like stitching to a hemline, it would not be what it is, without you!

I'm off to my first show of the SS14 season now - Fashion Scout's 'Ones To Watch' at Freemasons Hall, notepad and pen at the ready...

Have a great day all - and stay with me for another 365, you ain't seen nothin yet!

Much Love,
ES ;)

Wednesday, 11 September 2013

#ESPspotlight on: phannatiq, LFW SS14 DESIGNER SHOWROOMS, ESTETHICA WEST WING

urban  | london | attire

.....london inspired ethically produced attire for those  who don’t do shiny

autumn/winter 2013-14
refraction

photo:  stephen berkely-white | hair & make-up: arletta kremer |
models: abitha  pallett, sebastian barz
phannatiq are delighted to announce the launch of their aw13-14 collection, refraction; a characteristically savvy offering in exquisite cross town style

further drawing on their love affair with the vistas of london’s urban decay, refraction takes inspiration from the hi-vis, low profile people who hold our cities together

growing from their signature, androgyny infused womenswear, phannatiq are thrilled to introduce menswear to the collection for aw13-14 as well as jewellery by Nancy Mc for phannatiq

across the collections, phannatiq’s urban disruption patterns; collaged using images  of london and screen printed on hand dyed fabrics, adorn many facings, while also providing unexpected reverse, and trim detailing

phannatiq’s new direction for cross-genre attire continues with classic cuts, bold shapes and sassy anti-fit, and is agrown-up yet playful sartorial segue for the world’s pavement population

organic, unbleached bamboo, silk and cotton and harris tweed form the basis of the collection  with the elegant addition of panels  and trims using fig tree bark, recycled leather and locally felted cotswold wool

phannatiq’s materials are typically well credentialed; in line with phannatiq’s quality and sustainability standards, but for aw13-14, phannatiq are proud to announce their textiles are produced using only nat- ural plant dyes, and that they have eliminated the majority of chemical waste from the textile manufacturing process

currently in its fifth season and proud to be born, designed and manufactured in london, phannatiq is the brainchild of designer Anna Skodbo

a passionate fan and observer of style and self expression, and having been brought up within sustainable living communities, it is with uncontrived conviction that she implements traditional methods with no compromise on modernity, and presents refraction, an ethically conceived and produced collection for aw13-14

phannatiq are also pleased to be presenting their short film, exclusion, in the canon  cinema at somerset house, partnering with really creative media, and showcasing the talents of freerunner Mitch Lee this season, phannatiq is excited to be partnering with firefly tonics, who will be providing refreshment in the form of their new PET range; a delicious take on natural refreshment in a new bottle for grabbing on the go

sales contact / press contact
twitter / website


#ESPspotlight on: RE PRESENT SWEDISH FASHION COLLECTIVE, LFW SS14, 15-17 SEPTEMBER

Business Sweden and The Embassy of Sweden have partnered up with Make Lemonade agency and Varg PR to initiate a new project for London Fashion Week, showcasing a collective of Swedish fashion designers. The project, named Re present Swedish Fashion collective & Showroom, will launch during London Fashion Week in September.

The three day exhibition and showroom showcasing each designer’s SS14 collections in central London, will be open for sales and press appointments during the 15th-17th September. There will also be an opportunity for members of the general public to visit the showroom, more details to be revealed closer to the launch date.

The aim with the initiative is to raise brand awareness for each member of the collective internationally and within the UK, as well as enable each designer to independently establish new connections and a network that will help build long term relationships with buyers relevant to their brand.

The showroom will be situated in the beautiful Institute of Contemporary Arts, London, well known for its forefront of cultural experimentation since its formation in 1946 and presentation of important debut solo shows by artists including Damien Hirst, Juergen Teller and Hannah Sawtell.


Participating brands include: 

ALTEWAISAOME is combining the minimalistic traditional Scandiavian design with the detailed craftsmanship from other parts of Europe. With founders Natalia Altewai and Randa Saome having studied and worked in Italy, they have succeeded in combining the best of both worlds and have already received several prestigious awards since their launch in 2009.

BACK by Ann-Sofie Back is the diffusion line to the high end collection Ann-Sofie Back Atelje, aimed at intelligent, style conscious women. Ann-Sofie Back is one of Sweden’s original bad-boys when it comes to breaking the conventions of fashion. In 2009, she moved back to Stockholm after 12 years in London and combines the work on her two lines with her role as Creative Director at the Cheap Monday denim label.

CARIN WESTER was created in 2003 and quickly became noticed by high  profiled stores because of its androgynous shapes and urban, playful expressions. Today, the collection defends the philosophy of a modern elegance to dress women with sharpness and attitude.

CORNELIA WEBB explores the landscape of our bodies with a Scandinavian sense of aesthetic. Since launching in 2005, the jewellery brand has established itself on the international luxury market creating seductive garments and accessories celebrating the organic elements and the human physique. Cornelia Webb’s on-going enviro-conscious concepts embrace repurposed metals and unique findings from the seaside.

DAGMAR was launched by three sisters in 2005 and its unconventional and sophisticated style has been widely recognized by the  fashion industry throughout Europe, United States and Asia. The brand has received several awards and secured prestigious retailers such as Net-a-porter and Harrods.



Beyonce in DAGMAR AW13 (Photo courtesy of @representshowroom)

MARIA NILSDOTTER graduated from Central Saints Martins in 2007, and  creates wearable art with a playful touch. Her jewellery is characterized by symbolic figures, unexpected twists and thought provoking contrasts.

MASKA is a knitwear label focusing on precious, soft and lustrous materials, dedicated to creating timeless knitwear where yarn and design come together in perfect harmony.

MINIMARKET will be showing RTW as well as their successful shoe range, both available at stockists worldwide – including Europe, US and Asia.

PALMGRENS is a heritage brand founded in 1896. Originally a saddler, the brand has during the years developed into a timeless and most high quality leather brand in Sweden. Collaborations include partnerships with other Re present participants Dagmar and Maria Nilsdotter.

RODEBJER is a progressive international fashion brand offering effortless elegance for all occasions. Creative director Carin Rodebjer, now living in NY, founded the brand in 1999, with a passion for distinct silhouettes and  the  feel, weight and drape of the  fabric.

STYLEIN launched 2001 in New York, while founder Elin Nyström was studying at F.I.T. The brand finds inspiration in the energies of life, and combines femininity and contemporary edge, which gives  the collections a unique and  simplistic expression.

Address: 

The Institution  of Contemporary Arts

The Nash and  Brandon Rooms, 12 Carlton  House  Terrace, SW1Y 5AH
Dates: 15-17th September 2013
Opening hours: 10am  – 8pm

Twitter #representLFW / Instagram  

For further information:

PRESS

Tove Westling  - 0207 323 2115

SALES

Emete Yarici - 07525194129

SPONSORS / FURTHER INFORMATION

Sara Karte - Business  Sweden – 020 7616 4070

BUSINESS SWEDEN

Business Sweden is a merger between the Swedish Trade Council and Invest Sweden, which strengthen and promote Sweden as an attractive, innovative and competitive business partner. With around 500 employees in 57 countries and in every region in Sweden, Business Sweden facilitate for Swedish companies to grow internationally and for foreign companies to invest in Sweden. Business Sweden is owned by the Swedish government and the industry. The shared ownership provides access to contacts and networks at all levels.

EMBASSY OF SWEDEN

The Embassy of Sweden in London represents Sweden, the Swedish government and promotes Swedish interests in the UK.

MAKE LEMONADE

Make Lemonade Agency was founded in August 2012, with the desire to redefine the usual constraints and traditions of the fashion industry. MLA builds long lasting relationships between its brands and retailers as well as working with each of their designers to tailor a bespoke strategy and approach to the UK market. The agency currently represents ALTEWAISAOME, Carin Wester and Maska Knitwear.

VARG PR

Identifying a gap in the market for successful representation of Scandinavian labels, Varg has  focused on growing the best brands out  of Sweden and  Denmark since 2008. Varg PR offers a mix of traditional PR with bespoke brand building solutions for fashion and lifestyle brands, working closely with their clients to build and expand their presence and visibility through a personal and straightforward approach. Varg represents brands such as BACK by Ann-Sofie Back, Dagmar, DAY Birger et Mikkelsen, Filippa K and Swedish Hasbeens.


Saturday, 7 September 2013

#ESPspotlight on: Natasha Zinko - FASHION SCOUT OFF-SCHEDULE CATWALK, LFW SS14


Although better known for her jewellery designs, I have been in LOVE with Natasha Zinko, since I saw models Rozi and Monica just be Art in her clothing on the Jewellery Show London catwalk in June.

Rozi
Monica


When I learned she would be showing her latest collection on the Fashion Scout stage during LFW SS14, there was simply no way I couldn't include her in this month's #ESPspotlight series, introducing some of the designers that you will be seeing on the catwalks over the next few weeks!



Before we get to the fashion though - Meet the Designer...
_____________________________________________

BIOGRAPHY

Natasha Zinko is a London-based Russian designer that graduated with a BA Honours recognition for Jewellery Design at Central St Martins. Natasha’s foray into jewellery design stemmed from her attention to detail. She has a passion for smaller and finer objects and her talent flourishes in hand-made pieces.

NATASHA believes that jewellery is personal and therefore creates one-of-a-kind designs. Each piece is carefully researched and several models are made in a private studio before achieving the final outcome. Natasha uses the finest stones and materials that she sources from trade fairs such as Basel, and from her many trips around the world

Her jewellery is a play on symbols, familiar or proverbial, but given a new translation. Such recognisable icons like skulls and skeletons, crosses, angel wings, cobwebs, hearts, and the evil eye; to name a few; are reworked on gold and precious stones. The result is a sense of irony and a personal meaning for the wearer.

NATASHA ZINKO is synonymous with unique handcrafted jewellery that aspires to make a statement.  

Natasha’s jewellery is entirely hand-made in her workshop in London. She draws inspiration from the buzz and every-changing London landscape. She resides in west London and her boutique in Mayfair’s Maddox street is testament to her commitment to this city.


Interact with Natasha:


ES ;)

Friday, 6 September 2013

#ESPspotlight on: Ada Zanditon - LFW SS14 DESIGNER SHOWROOMS: ESTETHICA WEST WING


BIOGRAPHY

Ada Zanditon, born and based in London, is a first class graduate of the London College of Fashion. Zanditon made her London Fashion Week catwalk debut in September 2009 (Vauxhall Fashion Scout, Ones to Watch) and presented her Spring Summer 12 collection Poseisus on the London Fashion Week Digital Schedule at Somerset House.

The vision of the brand is to create elegant, sculptural womenswear embellished with Zanditon's original illustrations. The silhouettes are strong, confident and geometrically cut, featuring origami inspired engineered details.

Each season this is combined with a unique conceptual narrative that explores and evolves Zanditon's signature. The narratives of Zanditon's work come from a scientific perspective on the environment, modern architectural forms and a blending of historical journeys with future fantasy. Zanditon is particularly inspired by the process of evolution and the concept of biomimicry, creating innovation through mimicking a process that has evolved in nature.

Ada Zanditon is passionate about the subjects which inspire her. Each collection aims to bring awareness to the source of its inspiration and support charities who work in conservation. She has worked with various charities including The Bat Conservation Trust & The Seahorse Trust.

Core to the brand philosophy is a sustainable business practise which Zanditon is constantly refining and seeking to improve. A wide range of sustainable textiles are sourced. This is part of her design philosophy, a belief in the strength of diverse systems. All the product is currently manufactured in London.




In 2009 Zanditon received the Masters of Linen – Creativity award in Paris enabling her to produce her first ready to wear collection, following this Zanditon was selected for the British Fashion Council's eco-fashion mentoring programme – working with mentor Bev Malik (Browns, Harvey Nichols).

In September 2010, her SS11 collection was featured in the first LFW on schedule sustainable catwalk show, part of an event organised by Prince Charles and Anna Wintour at Clarence House. At Somerset House Zanditon won the EFF & Fairtrade Foundation's, Innovation award which lead to some exciting Fairtrade collaborations.

In 2011 Zanditon was one of fifteen high profile designers to be part of the Fairtrade Collective, designing a scarf in Fairtrade Cotton that is being retailed on Asos.com. In February 2011 fine jewellers Ingle and Rhode asked Zanditon to design the first ever Fairtrade Fairmined Gold Necklace which was featured in a competition on Vogue.com.

Zanditon was one of five internationally successful designers chosen to be part of the first Stylesight Young Designer's Council. This has given the brand access to Stylesight's global visionary reports and trend forecasts.

Zanditon's collections have been showcased on the catwalk internationally in several cities including Shanghai, Zagreb and Kiev. Ada Zanditon's customers are diverse and unique yet all share a passion for her confident elegant pieces that allow the wearer to express their beauty, intelligence and individuality. This is reflected by the celebrities who have chosen to wear her designs, amongst them, Lily Cole, Katie Melua, Leah Weller & Jameela Jamil.

Zanditon has been featured in a wide range of press globally including Grazia, Vogue, The Observer magazine, Elle & Elle Collections, Marie Claire, Schon, Vision, Vogue Russia, Italian Vogue, The Word, Sunday Times Style, Stella, Glamour, Sublime, Times Luxx, Metro, Dazed Digital, Style Bubble and many more.

Zanditon is currently stocked in high end boutiques, in the UK, Europe, America and Asia. For a full list of boutiques and websites please see the Stockists page.

Ada Zanditon Lookbook SS14 
Interact with Ada: