So with only minutes to go, whether you're happy about the Olympics or not, we Londoners have no alternative but to get onboard...
Billed as 'The Biggest Show on Earth'; billions of eyes will be on our Little Island expectant and ready to judge what Danny Boyle has put together for the biggest live event our Country has ever known. The rest of the world have been shown a fairly nice view, but amongst the residents, there's an underlying theme running throughout the headlines, blogosphere and general social media - that we cannot handle this; essentially, we are unprepared.
Whether transport ('Olympic Lanes' are the new swear words of the moment), accommodation or even the Opening Ceremony; there is a lot of suffering for those who live here for the simple fact that all of the planning time has gone into 'the British Veneer', instead of finding ways to make things work all-round. That inspired our question for this week - why do you need to treat every project like a major event? Just how important is Preparation?
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| Sam's Fashion Shop Presents... Catch our mate DJ Melody Kane on the decks! |
If you caught last week's edition of #TheSauce you will know that Deer Oh Deer Ltd. will be accessorising the Jack Fruit collection tomorrow at the Model and Catwalk Party that Sam's Fashion Shop will present. Featuring pieces from our 'HarleQueens' collection, it's our job to prepare for our showing by making fresh pieces to loan for the event, in addition to ensuring we have all of our marketing and promotional material ready for enquiries about the line.
Monday also saw Charli-Anne making a pre-show trip to Wales for our next show in Monmouth on the 30th August, where we will not only feature a number of pieces from previous lines, but also some one-off specials tailored to the event. In order to create the latter pieces however, we needed to do our research. You cannot creatively (and successfully) tailor a package without first getting the lay of the land...
Also in Sunday's edition, we told you that early September will see the release of Lekhem's next musical project (look out for more news on that this weekend...).
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| For more on the R2S collective as a whole, read their #ESPspotlight Special... |
'VIRGO', the tagteam mixtape with fellow R2S member Korshun, has a strategic marketing and promotional plan in place, dedicated to reminding you that the release is coming in fresh and innovative ways, entirely atypical of their peers. An entirely themed marketing concept, expect some fun promo that you can all get involved in very soon...
With every project that the ESP Family bring you, there is always an assurance that an exceptional amount of work, planning and preparation has gone into the total package. There are no fast-tracked lanes causing a ripple effect of chaos and no shiny veneers hiding a foundation that cannot cope.
We Plan, we Prepare and we Produce -
then we hope you enjoy the show...
Enjoy the Ceremony everyone! Boris' messy lanes aside; here's hoping Danny and his troupe do us proud!
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| Visit LekLane Now... |
...and STAY TUNED to LekLane and the 25th Edition of #TheSauce for some Breaking Announcements on Lekhem and Korshun's 'VIRGO' mixtape - we have a bumper edition planned...
See you soon folks!
ES ;)
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