Showing posts with label #ESPshowcase. Show all posts
Showing posts with label #ESPshowcase. Show all posts

Tuesday, 4 February 2014

#ESPnews The Next Chapter...Shopper's Delight


Well a belated HAPPY NEW YEAR ALL - welcome to The Next Chapter!

Before you ask - No, I'm not referring to Talk Show Goddess, and newly sexagenarian, Oprah Winfrey's network franchise, but instead Yours, Mine, and the average Joe / Jodie on the street. I'm sure you regular readers have been wondering what's become of me, why so unusually quiet throughout the majority of this new beginning? Truthfully 'writing', the answer is simple - I had some long overdue rest and respite from all things public-related, to focus on some other important aspects of EricaSharlette Promotions Ltd. Now back just in the nick of time to kick off our favourite period of loving exchanges, and get set for London's AW14 Fashion presentation season - I'm ready and raring to go! The Big Question is: Are You?

2013 was by no means an easy feat. Events dominated the ESintheP blog like never before, detouring my professional journey into several paths not yet ventured. Whilst I rounded up your favourite moments of the year before the clock struck 12; I decided to kick off my annual love offering with my own personal treasured moments in a yearend compilation with a difference...

From Nostalgic Endings, to New Beginnings...

Have you visited the home of all things ESP - otherwise known as the Web HQ - so far in 2014? If not, then you won't know that the BRAND SPANKING NEW ESPstore has officially launched!


Now streamlined into 5 different departments that cover all ESP services, it's never been clearer - or easier - to find out the services available (besides blogging), and how you can take advantage of the access.

Don't think that means that bespoke offers are no longer available however; in fact, it is easier than ever to address your exact needs, as anything which does not fall within the service list will now be immediately identifiable. Since you're already here, why don't I walk you through them? Up first...

#ESPbase is the Project Management, Event Organisation, and Administrative strand.


'Building your empire on an ESPbase', allows you to take the hassle and confusion out of those pesky demands that make up the necessary foundation of any efficient operation. With hire options by the hour (Heure), half-day (Demi), day (Jour), and week (Sept); not only will all of your project needs be met, but you will also do it with additional special benefits, such as automatic free time*; and your choice of absolutely any, and as many, ESP services as you like, with the 'Sept' package option!^


Fresh out of ideas? Then #ESPconcept is the graphic design choice for you!







All about creating your brand, and communicating your product message in a new, and original way; ESPconcept is literally designed to reflect you in every nuance. 


Creative juices flow unbounded, with the many graphic design services now available in the #ESPstore. Let us bring imagination to life in the fiercest of styles, and brand it with your signature...





Whether red carpet events, gala showcases, or a simple set of headshots, #ESPfocus casts you in your best light.





Regular readers of this here little portal will know that my trusty camera sidekick and I, can always be found snapping away at events, to bring you a fully rounded experience to accompany my #ESPspotlight Reviews (LIVE).



Professional portfolios mean either casting the most appropriate light on you, according to press kit etiquette (One Take); or introducing an entirely new side of you to your audience, with 'Conceptualized' photoshoots...
















No matter the shoot type both you, and/or your event, get to look your absolute best with a little help from my camera, and three tailored packages, with options designed to cater for all of your needs.









But it's not all about the visuals - #ESPprofile furnishes you with all of the professional tools you need to get you 'media ready':


You will rarely sell to an audience who do not know who you are, so introduce yourself properly with an ESP-penned biography.


The press release for your latest product is no different; dress it up in the right attire for your target audience!


If you really want to put your money where your mouth is, put your product to the test with an #ESPspotlight Review.

A truthful endorsement will prove that you believe in the integrity of your product enough, to submit it to close scrutiny and in fact, welcome the close inspection...


And if you really want to cover all of your bases, then we've got you covered! Combine the lot in an Electronic Press Kit (EPK), ready for distribution to media!

Once all of the above have been produced, then they need somewhere to go. Amassing press contacts is quite the hefty job, and not everyone will have the kind of access that a public relations company will. That's where ESP mailshots can help.

Distribution to local, National, and International press contacts is available as always, with special offers to best match your budget with your needs.


And just to prove that the originals are sometimes 'the best', #ESPshowcase has been revamped especially for 2014!


Now with even more packages and options; the full potential of your Social Media Management has never been less limited!


From the simplest of account builds, to blog and website builds, every package also offers the extended option for one time, or ongoing maintenance.


And if you don't happen to see the particular network forum that you are interested in listed; then just get in touch and, as with every service that ESP Ltd. provides, a bespoke option can be created to suit you.






'Lights', 'Camera' and 'Action' packages covered your essential SMM needs; but to ensure that no stone is left unturned, 'Prism' now joins in the mix!


From single to multi-page blogsite builds that function similarly to websites, or actual websites themselves; 'Prism' covers a multitude of packages that accommodate own, or ESP-designed graphics, and give special discounts on 'One Take' and 'Conceptualize' photoshoots!***



And if all of that still isn't enough, then how about this: Not only can you browse all of the packages options available via the Shop tab on the website, but you can also purchase every ESP Ltd. service from the comfort of your Facebook account!

So what are you waiting for? Head straight over to the ESPstore - via whichever method you prefer, and get shopping!

Until the next...
ES ;)

* ESPbase - 'Jour' comes with one bonus hour, 'Sept' comes with two bonus days.
^ All ESP services are available for hire under the 'Sept' package, to a maximum of the package rate - ie. £840.00. Multiple package hire will incur the same service provision cap as the first purchase - ie. any selection of services to a maximum of £840.00 per week's purchase.
**Completion time for ALL jobs to be arranged with, and signed off by, Client and EricaSharlette. Job acceptance will be based on the ESP diary capacity for the period required by the Client.
*** One Take and Conceptualize purchases must be made in conjunction with Prism in order to claim related discounts.

Wednesday, 25 December 2013

Fancy a Special ESP TREE-T?


Tis officially Christmas, and many of you may think you came up short in your last-minute, frantic search, for the perfect gift ...Do not despair, you haven't lost the battle yet! In fact, you might just be doing yourself - or someone else - a favour! The ESP shop is stocked, and ready for you to browse around!

You're not out of time, the day can still be saved with the help of an ESP Gift Certificate - TREE-T ANYONE you like, to a dedicated home online!
From today until midnight on New Year's Eve, purchase ONE website, or blogsite build (prices range from £40-295), and receive complete custom (uniform) branding for the entire site (worth up to £95), absolutely FREE!*

But that's not all!
Get a FREE ESP Social Media Management package!


For some extra, added stuffing for those stockings, receive ONE 'Action' pack from the #ESPshowcase range for Social Media Management, with any order exceeding £50 - absolutely FREE!

In keeping with the 'giving' theme of this time of the year, these final two offers don't expire today - you can take advantage of them for the remaining days of 2013!



Whatever your predilection, enjoy a wonderfully festive time this week, and don't forget to Stay Tuned to your favourite Blogging Marketer - there are a few more gifts coming your way before Big Ben signals the end of this annum...

Happy Holidays to One and All!
ES ;)

Terms & Conditions:
  • Uniform branding design offered with Web, or Blogsite builds entitle customers to ONE FREE design created by EricaSharlette Promotions Ltd. Any deviation from the standard design will incur an additional charge of £35.00 per page.
  • Throughout 1st-31st December 2013, any order placed will incur ONE ESPshowcase 'Action' Pack, free of charge. A minimum spend of £15 is required, in order to receive this gift.
  • ALL offer quotes must be used at the point of sale to qualify.
  • Offers valid for purchases made in single transactions ONLY.
  • Offers are not available for cash exchange.
  • Certificates must be claimed within 12 months of purchase date after which time, all codes and certificates will become void.

Friday, 6 December 2013

GET CRACKING - The Holidays Are Right Around The Corner!



Well, that season is upon us, the December frenzy has begun. Cyber Monday 2013 was another record high, with the UK's annual online retail revenue rising over 21% from 2012. Did you 'get your buy on'?

ESP Ltd. got involved, offering the first of three weekly deals designed to make coveted presents out of practical, personal promotion - bet you didn't know that was possible! No Gyles Brandreth-style woolly jumpers for you (unless you really want one)! For the first time, in addition to offering you money savings on your own purchases, you can now buy Branding, Design, Marketing, and PR services for that special person, by gifting them a printable e-gift certificate for a service of their choice, which can be used, anything up to 12 months in advance!

Covering all aspects of ESP services, the weekly offers running until December 23rd consist of the following:

Your cracking offer from ESP Ltd.




GET CRACKING from December 1st until 7th, with 3 graphic designs for the price of 2, on all orders totalling £49.99. Anything over, automatically entitles you to 50% OFF of your final total!



Quote code: ESPGC to claim.

Still one of my favourite designs to date - give me a concept, and I'll give it life...
tracklisting artwork for 'KROnicles of IntelLEK' by KROME and Lekhem
Fill your boots with these Stocking Stuffers


STOCK UP between December 8th and 14th, by claiming up to 40% OFF of Live Event, Portrait, and Thematic Photoshoots!

- Don't forget that Live Event Photography comes part and parcel with a free #ESPspotlight Review!



Quote Code: ESPSTOCK to claim.

This breathtaking feathered headpiece by Bertolini Giuliani di Bettina Alessio was taken at London Edge 2013.
View this Event album and many more in full on the ESP Facebook Page.
No need to Wish upon a Star...





Got a gift WISH LIST? From December 15th to 23rd, purchase a Biography, Press Release, or Product Review, and receive a full electronic press kit bundle absolutely FREE!


Quote Code: ESPWISH to claim.

The 'NEON Chain' Necklace by Flash Trash Girl underwent the ESP Road Test during London Fashion Week AW13...

But that's not all...




From 1st to 31st December, 'TREE-T' ANYONE to ONE Web, or Blogsite build, and receive a uniform branding design for the entire site completely FREE!



Quote Code: ESPTREET to claim.

How does a Breadmaker Bake Beats? Only one way to find out...Meet Mr Baker on LekLane.




Finally, with ONE FREE 'Action' Pack from the ESPshowcase range for any order exceeding £50.00 - I now declare this SALE ON!




Quote Code: ESPSHC to claim.

#ESPshowcase is designed to help you advertise your brand on the most popular, and appropriate platforms for your desired market demographic. See the range available on the ESP website (preferred sites included).

So now that you know what's on offer, what are you waiting for? GET CRACKING!

Happy Shopping...

ES ;)

Terms & Conditions:


  • In all 3 for 2 offers, you will receive the cheapest item free.
  • Your final total must include 2 separate graphic design purchases in a single transaction, not exceeding a combined total of £49.99 to qualify you for a third free design during 1st-7th December.
  • The cost of the third item alone, must not exceed £50.00.
  • Only ONE offer can be claimed at any given time. Thus, if your final total exceeds £50.00, you will not receive the third item free; instead, your final order total will incur a 50% discount for the single transaction.
  • Basic / Portrait Photoshoots are charged at £65.00 for photography, editing time, and 15 images. Orders placed during 8th-14th December will incur a 10% discount.
  • Live Event Photography is charged at £95.00 for a standard 4-hour hire + the above services, and up to 50 images. Orders placed during 8th-14th December will incur a 20% discount.
  • Thematic, or Location Photoshoots are charged at £185.00 for the above services + 75 images. Orders placed during 8th-14th December will incur a 40% discount.
  • Professional images for use in the EPK (Electronic Press Kit) must be provided by customer, unless purchased separately by customer.
  • Uniform branding design offered with Web, or Blogsite builds entitle customers to ONE FREE design created by EricaSharlette Promotions Ltd. Any deviation from the standard design will incur an additional charge of £35.00 per page.
  • Throughout 1st-31st December 2013, any order placed will incur ONE ESPshowcase 'Action' Pack, free of charge. A minimum spend of £15 is required, in order to receive this gift.
  • ALL offer quotes must be used at the point of sale to qualify.
  • Offers valid for purchases made in single transactions ONLY.
  • Offers are not available for cash exchange.
  • Certificates must be claimed within 12 months of purchase date after which time, all codes and certificates will become void.


Tuesday, 26 March 2013

Artist GPS: Can Your Audience Find You? + 'Lost In Music' Competition, March Music in the ESPspotlight


Yesterday I was interviewed for an upcoming white paper on Marketing. One of the questions touched on a topic I've been itching to bring you for awhile now. In working on another project this weekend, I came up against what is probably one of my Top 3 Pet Peeves in this Industry! Whatever your talent, if you are a Creative of any kind, WHY do people need heat-seeking missiles to find you?

This weekend, I met an Artist. When asked where I could find some of his work, he gave me a web address and forewarned: "I need to add some stuff, though...". Fair enough, when you're a one person band, it's not always possible to update everything you need to, as often as you need to do it - I can attest to that! Venturing onto the site yesterday though, I discovered that not only does he need to "add some stuff", but the only thing on it was his profile name!
Music Releases are NOT Covert Ops - they should only be a secret if you're BOWIE!
A similar occurrence happened recently, when another Performer said that I wouldn't find him or his work online, because he doesn't "like to be too 'out there', y'see...I don't like to be that accessible..." I (don't) see. Just last month, whilst scouting artists to fill some open slots in the next #FindOutFriday cycle (Coming Soon, Stay Tuned!) I eventually stopped finding it amusing and incredulous, and instead began finding it increasingly ANNOYING that so many of you have websites and profiles with NO music on them! There was contact information for bookings though... In my best McEnroe impression, I gotta say: "C'mon! You CanNOT be SERIOUS!"

Would you hire a Photographer having seen no prior examples of their work? How about a Make Up Artist, Hairdresser or Barber with no portfolio examples? I thought not. So why in the name of all that is Holy, would you expect anyone to hire you to perform, with no proof that you have the skills to justify a hire fee?

In your defence Artists, I will say, it's not just you. The whole idea for my #ESPshowcase packages, which create foundation starter  packs for businesses who have yet to venture into the online world, emanated from my not being able to find a hairdressers in the town I upped sticks and moved to at the end of last year. The huge difference is, that as Musicians, you are not bricks and mortar shops! Their main customer base already exists for one thing - they have walk-in clientèle! For another, they are restricted by locale. There is not a market in the world that if packaged correctly, you could not sell to; so there shouldn't be a corner of it that your product is not available in.

Let me dispel your confusion once and for all: Whether you are a Musician, a Designer, or an Artist of ANY kind - when you have a product to sell (which all of you do), then there is no such thing as 'remaining mysterious', by being difficult to find online; only recurring incidents of recklessly squandered sales and missed opportunities. STOP the non-sense! 

There are several easy to use, free platforms for Musicians out there, that allow you to showcase your abilities. If you're not comfortable with the ReverbNations, Soundclouds or even Facebooks of the world, online forums have evolved enough now, that you can Create Your Own à la LekLane!

'LekLane' is the home of Producer, Artist, Musician and Songwriter, Lekhem
When it came to setting up Lekhem's shop, we wanted to cover every medium in a way that best reflected his personality, talents and interests. Forging his own path and following none, Lekhem is a firm believer in 'Making your Own Lane'; thus when it came time to build his online HQ, there was no question as to the title...

If you're not the most technologically savvy, that's still no excuse. That 'Practice makes Perfect' saying didn't come into existence by chance; keep trying until you get comfortable or, if it's really not for you, then ask someone for a helping hand or, better still - hire a *ahem* professional! This is the point where you run out of excuses, because I'm giving you the opportunity to resolve that problem from now until Sunday. Read on for details...

Win the biggest giveaway this blog has ever had, by answering ONE easy question! Up for grabs is a complete ESP Artist Development Starter's Package (priced at £90), consisting of the following:

AND, as if all that's not enough; quote #MarchMusic at the time of ordering and get ALL of the above for £45! I don't want to say that you'd be mad to pass up this opportunity, but you wouldn't exactly be sane, now would you?!

So now you know what you get, it's time to explain how you get it:

1. Email your answer by 10:00AM tomorrow morning.

2. Tweet confirmation of your entry to ESP Ltd. on Twitter, using the #MarchMusic hashtag.

3. LIKE EricaSharlette Promotions Ltd. on Facebook.

Tell me that it could be easier than that?! Ok, now have yourselves a practice run to get warmed up. In the last competition I asked you to:

Name the clothing label that Justin Timberlake co-founded?

The answer was William Rast. See? Easy!

Today's question isn't any harder, all you have to do is take yourself over to LekLane, have a goosey gander around if you haven't done so before, then come back and tell me:

What is the name of Lekhem's MUSIC Page?

What's your take on today's topic? Are you an Artist who believes restricting your content and accessibility will help your career? Why? In what way? Tell me in the Comments Box below...

Have a good short week humpday!
ES ;)

'Lost In Music' Competition Terms & Conditions:

  • Only one entry per person, per day.
  • Review Prize refers to ONE single/EP/Album/Event ONLY
  • Applicable to Events within the London Regions ONLY. Winners outside of London and the UK will receive a Music Review*.
  • Press Release will be written and provided for Winner's use. Submissions to press contacts are NOT included.
  • Promotions Week runs from 22nd-31st March.
  • Entrants MUST complete all stages for entries to be eligible.
  • Answers should be submitted via email, with confirmation of entry tweets containing the #MarchMusic hashtag sent to ESP Ltd. on Twitter.
  • Entrants must LIKE the EricaSharlette Promotions Ltd. Facebook Page for entries to be considered eligible.
  • All methods of entry should contain the #MarchMusic hashtag.
  • The #MarchMusic promotional code must be applied to claim the 50% discount.
  • Entry deadline is 10:00 on the morning after each competition post, winners will be notified via email within 24 hours.