Tuesday, 11 March 2014

#ESPspotlight REVIEW: MARIAH CAREY LIGHTS UP BET EMPIRE WITH 'YOU'RE MINE' VALENTINE


Third single from the world's best selling female artist's unreleased fourteenth studio album celebrates love and loss.

Perfectly timed to coincide with Hallmark's first big pay day of the New Year; 'You're Mine (Eternal)' hits almost all the right notes with this love offering, that saw Mrs Cannon lighting up the Empire State Building on the big day in tribute.

Naysayers are harping on about the similarity to her (most recent) career-defining hit 'We Belong Together'. Whilst the likeness is immediately notable, I'm sure you've heard the song enough now to recognise, it has strong enough legs to stand apart, even if they won't quite walk her into the history books with her 19th number one crown.

I purposely held back publishing my thoughts on this one, purely because the first live performance had a noticeable impact on my initial impression, and it's entirely possible that I'm not the only one. On my first listen, the definitive 'goosies' did not appear. The much-maligned, raw BET Honors live audio told a truth that those who don't have a clue have once again failed to understand. If you think that performance was lipped then 1. You are intellectually and audibly challenged and 2. You once again make me give serious thought to teaching a class in what Mariah Carey lipsynching actually sounds like, since that is the only real means of sure-fire detection. There was an uncomfortable tinge to her vocals, which I would come to learn by the end of the day, was obviously due to the wardrobe malfunction better known as that dress (I love the woman to the end of days, but it was designed to hold big lungs or boobs, not both). Without her always gorgeous visuals to distract, I was left feeling that sense of confusion that comes, when you can't quite put your finger on what exactly is missing, from a concoction that has the potential to be explosive. You walk away to do something else, and that's when it hits you...The trojan horse that is her hypnotic hook is in your system, and in the words of the lady herself, you can't seem to give the mental repetition up.




As always Mimi asks you, the listener, to interpret the lyrics in the way that best suits your personal situation, but for the most part - it's that 'Break Up Song' that she made a mastery of, from the moment she first set fire to the billboard charts. Her vocal arrangement is simple, breathy, and dreamy. Almost lullaby-like, it made perfect sense when she announced that she chose the style in order that her two-year-old twins would be able to sing the song back to her. Rodney Jerkins' production is a step away from his typical norm; to a place that has surprised most listeners, based on online comments. Most were expecting that typical Darkchild touch, that gives an artist that one 'banger' in their catalogue that stands out from the others. Instead, his quiet, rhythmic piano-tinkling is the killer arrow in the sensual composition's bow.

Two days after the official single's release, came the first in a slew of alternates from The Remix Queen. Whilst the original was released to the masses on the 12th, the dual moment for lovers came with the 'gift' of Trey Songz, visually, and audibly. In a subsequent interview, Mariah explained that a model had originally been brought in to shoot the video treatment however, on re-evaluating, she decided that she would be doing her fans a disservice not to make Songz the star of the show. I personally would've preferred to see the ousted video honey, but hey - to each his own, many seem to have supported her meaty selection...




Now here, as far as Yours Truly is concerned, marks the point where things turn dire. Whilst MC may have gone on record declaring this her favourite version, the most polite thing that I can say about it (and all of the remixes), is "If it ain't broke..." - well you know the rest. His autotuned offering really did nothing for the recording that, as she stated in the same interview, she couldn't have done herself (only better, in my humble opinion). Mariah's painful, yearning pleas are not matched by Songz' layering. In fact, the only sentiments evoked by him, are confusion, utter disbelief, and the repeated question: 'That's what you're crying over?' At which point, all sympathies come to an abrupt end...



By the time we reach the Dance remixes, I'm afraid things only continue downhill. In the spirit of fairness, I shall give you the chance to form your own opinions before I share my thoughts. At the very least, I'll try. Let's begin with the JD x Kurd Maverick Germany to Southside Remix:









From the moment I clicked Play, it took all of 0:15 seconds for me to form what I like to call, 'The Stinkface'. I reduced the volume twice before 1:19, when a sudden headache began mimicking the base pattern, when I was forced to check the track length for how much more there was to endure.




Assuming the wind had changed; I gave up waiting for my facial muscles to relax without pharmaceutical assistance, and moved on to the Jump Smokers Remix:




Marginally better than the last; unlike the legions of fans who flocked to the video page, I still found the radio edit INTENSELY annoying. And that was before the hardened coconut skin popping noise. I mean really - what is that even about? Think back to your nursery school music class, when your instruments came in whatever form your teacher's imagination (and school budget) would allow. Now tell me that you're not hearkening back to those early days, and looking for the nearest implement that could pass for a triangle. There's a box below - I dare you.


As quickly as my joy rose at the track's end, and a reflexive 'Thank **** for that' escaped my cognitive pathways, an intense brain pain followed, as the realisation of an extended mix dawned upon me. My chin sunk to my chest, and my head shook slowly, as I mentally prepared myself for what was to follow. Swigging my beverage, wishing with all my might for alcoholic infusion at 10:40AM, I clicked the Play button on YOUR behalf.



Like it says on the tin, the only difference? It's LONGER. Much, MUCH LONGER...


As always, I'm keen to hear your favourite version (if you have one); what do you like about the song, what don't you (constructive comments only please)? Does Mariah Carey's 'You're Mine (Eternal)' make you more excited, or more anxious for May 6th, when that long-awaited album is set for release? Share your thoughts in your own spotlight - better known as the Comment Box below.


Get your preferred version of the cracking (original) single from all Independent Retailers now:


The JD x Kurd Maverick Germany to Southside Remix is unfortunately unavailable for download.

Until the next...
ES ;)

Friday, 21 February 2014

#ESPspotlight: MISSED THE BRANDS AT FRESH LACES X HARVEY NICHOLS MANCHESTER?


If like me, you weren't able to make it to Harvey Nicks' Menswear Department in Manchester today, and thus missed my Fresh Laces Friends holding court with a little help from a few of their friends, never fear, because I'm here to fill you in on the labels I'm sure that most of you were just itching to see!

Want to Meet The Brands? No problem! Here's who you missed:



TAPIS ROUGE


Contact: La Team (Email)

Twitter: @tapis__rouge



MR SNEAKER.COM



Contact: Kash (Email)





ELISHA FRANCIS



Contact: Elisha (Email)




I WANT YOUR SOLE



Contact: Jonny (Email)

Twitter: @iWantYourSole



SOLE FLESH



Contact: Aaron (Email)




DAVO HOWARTH



Contact: David (Email)




DIMENSION LONDON



Contact: Bilal (Email)




FROM VIRGINIA



Contact: Ben (Email)

Twitter: @FV_BEN




TRAINERHOLIC



Contact: Franklin (Email)




SULTAN EST


Contact: Sultan (Email)

Twitter: @SultanEst




KICKS ON THE MOON




Contact: Damian (Email)



BEN J ART



Contact: Jerone (Email)



CREP PROTECT




Contact: Jason (Email)



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Now if you've ever read a Fresh Laces ESPspotlight Review, then you will know that this family go all out to provide a fully-rounded shopping experience; so in addition to KISS FM's The Dixon Brothers and DJ 10 Faces, you also missed some serious sounds from Drummer Nathstar. Not familiar with the name? Well maybe not yet...


Introducing NATHSTAR

The UK's No.1 Drummer

Nathan Williams known professionally as Nathstar comes from a rich musical background, through his exciting career he has proven himself as one of the UK's most diverse and innovative drummers.

His stage début performance with Ms Dynamite at the Brit Awards show in 2003 showcased his unique style and talents which led to him working alongside many mainstream artists including: Tinie Tempah, Duffy, Trey Songz, Dappy and Lauryn Hill.

His first encounter with Fresh Laces was in December 2013 when he was booked to perform at the one-day sneaker pop-up hosted by Ping.  He is now bringing the same great energy and entertainment to the Fresh Laces x Harvey Nichols event.
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This may have been the first of 2014, but with a brand that growing as strong as theirs, I can promise you the next Fresh Laces event will be bigger, better, and one you definitely won't want to miss...Just don't forget to tell them who sent you!

Happy Shopping...

ES ;) 

Saturday, 8 February 2014

#ESPSPOTLIGHT: Introducing Nathan Massiah, FRESH LACES x HARVEY NICHOLS, 21 FEBRUARY



Introducing Nathan from Fresh Laces

Nathan Massiah is the brainchild behind Fresh Laces, he has been a huge sneaker collector since the late 90s. Nathan's passion for sneakers and love of hip-hop culture was initially sparked during a family vacation to New York in 1994, where he acquired his first pair of Nike Air Hurarche’s. Today Nathan own’s over 100 pairs of rare and exclusive sneakers and has become known for his unique street style and keen eye for emerging trends.

The concept behind Fresh Laces is to create a platform for sneaker re-sellers, streetwear clothing brands, as well as sneaker related artwork and accessories. Working closely within this fast-growing 'Sneakerhead' community Fresh Laces events are all about creating a unique atmosphere for sneaker enthusiast to come together to buy, sell and interact with each other.

Together with his team, Fresh Laces has hosted five events during 2013, and are very excited to begin 2014 with an exclusive sneaker event hosted by the luxury department store Harvey Nichols Manchester.
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Please email Nathan - he is looking forward to receiving your questions.
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Check out some of the images from the last Fresh Laces x Harvey Nichols event...




Or read the #ESPspotlight Review to relive the event in full...

Please tag us on twitter: 
@freshlaces_ and @HN_Manchester and use #freshlaces & #FLxHN so that we can share, follow and RT.

For more information please contact Elisha Massiah; to connect with the Fresh Laces brand across their social media:


#ESPNEWS UPCOMING EVENT: FRESH LACES x HARVEY NICHOLS - 21 FEBRUARY



Fresh Laces x Harvey Nichols Manchester
Press Release

Step into a Fresh Laces Exclusive Sneaker and Lifestyle Event hosted by Harvey Nichols Manchester.  For one day only the menswear department will be transformed into a pop-up sneaker fest, offering rare and exclusive kicks, bespoke sneaker customs, sneaker related artwork and accessories complemented by the very best high-end streetwear fashion. Following the success of the previous Fresh Laces x Harvey Nichols event held at their Knightsbridge store in July 2013 we are excited to bring the same electric atmosphere to Manchester.

Specialist re-sellers and brands include: Mr Sneaker, Dimension London, Tapis Rouge UK, Tranerholic, Kicks on the Moon, Elisha Francis London, I Want Your Sole, BenJArt, Custom Eyes, Crep Protect, From Virginia, Davo Howarth, Lescott-Stewart and Sultan Est.

Enjoy beats by the Super talented drummer NathStar as well as sounds from the scratch master DJ 10 Faces and other Top DJ's as you browse through the sneaker showcase.

Fresh Laces x Harvey Nichols Sneaker & Lifestyle Event

Date: Friday 21st February 2014

Location: Harvey Nichols Manchester, Menswear Dept. 2nd Floor, 
21 Cathedral Approach, Manchester, Lancashire M1 1AD

Time: 12-8pm

For further information and images on the Fresh Laces pop-up please contact:

Elisha Massiah Email | Facebook | Instagram | Twitter | Website

Tuesday, 4 February 2014

#ESPnews The Next Chapter...Shopper's Delight


Well a belated HAPPY NEW YEAR ALL - welcome to The Next Chapter!

Before you ask - No, I'm not referring to Talk Show Goddess, and newly sexagenarian, Oprah Winfrey's network franchise, but instead Yours, Mine, and the average Joe / Jodie on the street. I'm sure you regular readers have been wondering what's become of me, why so unusually quiet throughout the majority of this new beginning? Truthfully 'writing', the answer is simple - I had some long overdue rest and respite from all things public-related, to focus on some other important aspects of EricaSharlette Promotions Ltd. Now back just in the nick of time to kick off our favourite period of loving exchanges, and get set for London's AW14 Fashion presentation season - I'm ready and raring to go! The Big Question is: Are You?

2013 was by no means an easy feat. Events dominated the ESintheP blog like never before, detouring my professional journey into several paths not yet ventured. Whilst I rounded up your favourite moments of the year before the clock struck 12; I decided to kick off my annual love offering with my own personal treasured moments in a yearend compilation with a difference...

From Nostalgic Endings, to New Beginnings...

Have you visited the home of all things ESP - otherwise known as the Web HQ - so far in 2014? If not, then you won't know that the BRAND SPANKING NEW ESPstore has officially launched!


Now streamlined into 5 different departments that cover all ESP services, it's never been clearer - or easier - to find out the services available (besides blogging), and how you can take advantage of the access.

Don't think that means that bespoke offers are no longer available however; in fact, it is easier than ever to address your exact needs, as anything which does not fall within the service list will now be immediately identifiable. Since you're already here, why don't I walk you through them? Up first...

#ESPbase is the Project Management, Event Organisation, and Administrative strand.


'Building your empire on an ESPbase', allows you to take the hassle and confusion out of those pesky demands that make up the necessary foundation of any efficient operation. With hire options by the hour (Heure), half-day (Demi), day (Jour), and week (Sept); not only will all of your project needs be met, but you will also do it with additional special benefits, such as automatic free time*; and your choice of absolutely any, and as many, ESP services as you like, with the 'Sept' package option!^


Fresh out of ideas? Then #ESPconcept is the graphic design choice for you!







All about creating your brand, and communicating your product message in a new, and original way; ESPconcept is literally designed to reflect you in every nuance. 


Creative juices flow unbounded, with the many graphic design services now available in the #ESPstore. Let us bring imagination to life in the fiercest of styles, and brand it with your signature...





Whether red carpet events, gala showcases, or a simple set of headshots, #ESPfocus casts you in your best light.





Regular readers of this here little portal will know that my trusty camera sidekick and I, can always be found snapping away at events, to bring you a fully rounded experience to accompany my #ESPspotlight Reviews (LIVE).



Professional portfolios mean either casting the most appropriate light on you, according to press kit etiquette (One Take); or introducing an entirely new side of you to your audience, with 'Conceptualized' photoshoots...
















No matter the shoot type both you, and/or your event, get to look your absolute best with a little help from my camera, and three tailored packages, with options designed to cater for all of your needs.









But it's not all about the visuals - #ESPprofile furnishes you with all of the professional tools you need to get you 'media ready':


You will rarely sell to an audience who do not know who you are, so introduce yourself properly with an ESP-penned biography.


The press release for your latest product is no different; dress it up in the right attire for your target audience!


If you really want to put your money where your mouth is, put your product to the test with an #ESPspotlight Review.

A truthful endorsement will prove that you believe in the integrity of your product enough, to submit it to close scrutiny and in fact, welcome the close inspection...


And if you really want to cover all of your bases, then we've got you covered! Combine the lot in an Electronic Press Kit (EPK), ready for distribution to media!

Once all of the above have been produced, then they need somewhere to go. Amassing press contacts is quite the hefty job, and not everyone will have the kind of access that a public relations company will. That's where ESP mailshots can help.

Distribution to local, National, and International press contacts is available as always, with special offers to best match your budget with your needs.


And just to prove that the originals are sometimes 'the best', #ESPshowcase has been revamped especially for 2014!


Now with even more packages and options; the full potential of your Social Media Management has never been less limited!


From the simplest of account builds, to blog and website builds, every package also offers the extended option for one time, or ongoing maintenance.


And if you don't happen to see the particular network forum that you are interested in listed; then just get in touch and, as with every service that ESP Ltd. provides, a bespoke option can be created to suit you.






'Lights', 'Camera' and 'Action' packages covered your essential SMM needs; but to ensure that no stone is left unturned, 'Prism' now joins in the mix!


From single to multi-page blogsite builds that function similarly to websites, or actual websites themselves; 'Prism' covers a multitude of packages that accommodate own, or ESP-designed graphics, and give special discounts on 'One Take' and 'Conceptualize' photoshoots!***



And if all of that still isn't enough, then how about this: Not only can you browse all of the packages options available via the Shop tab on the website, but you can also purchase every ESP Ltd. service from the comfort of your Facebook account!

So what are you waiting for? Head straight over to the ESPstore - via whichever method you prefer, and get shopping!

Until the next...
ES ;)

* ESPbase - 'Jour' comes with one bonus hour, 'Sept' comes with two bonus days.
^ All ESP services are available for hire under the 'Sept' package, to a maximum of the package rate - ie. £840.00. Multiple package hire will incur the same service provision cap as the first purchase - ie. any selection of services to a maximum of £840.00 per week's purchase.
**Completion time for ALL jobs to be arranged with, and signed off by, Client and EricaSharlette. Job acceptance will be based on the ESP diary capacity for the period required by the Client.
*** One Take and Conceptualize purchases must be made in conjunction with Prism in order to claim related discounts.