This Saturday evening sees London's trendiest area put Fashion on the map.
Set to be the highlight of OffBeat Live, the festival dedicated to fashion, art, live music and pop-ups shines a spotlight on Made In Shoreditch Presents: The Shoreditch Fashion Show 2013 from 8PM, when 2 Finalists will showcase their portfolio of work in stage spots won for the savviest use of social media marketing and promotional initiative (think a Like / Share and Retweet fest to the death). Collections will be judged by panellists Mischa Barton (yes, Miss Orange County herself), singer Eliza Doolittle and Sergio DeNimes fashion founder / Made In Chelsea regular, +Oliver Proudlock.
For first-timers like myself, expect fashion illustrations, projection, photography, installations and designs from worldwide fashion college elite to a mix of live music and DJ setlists. The pop-up shops feeding you will team with a host of brands watering you; including Redbull, who will launch their new 'Additions' range at the event. Tiger Beer and Vita Coco will also be out in support; as will Polaroid, there to help you capture those memories for posterity.
Limited Tickets are still available; though be sure to stay tuned to the Made In Shoreditch website, where you can also find the latest pre-event news, including clues as to who their mystery event headliner will be...Be sure to follow Yours Truly on Twitter for up to the minute live event tweets and, if you're attending in person, be sure to make good use of the #ESPatMISP hashtag, so that I can 'search and snap' you for the event photo album!
See you there!
ES ;)
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